Zoom Global Healthcare Industry Marketing Lead - Lincoln, Nebraska
Zoom is looking for a healthcare marketing leader to define and execute the strategic go-to-market direction for Zoom’s healthcare product offerings. The ideal candidate has a blend of strategic mindset, technology expertise, and healthcare industry experience. You understand the direction of healthcare and can use this insight to shape Zoom’s healthcare vision and future direction.
In this role, you will be part of a talented product and marketing team that is spearheading Zoom’s focus on vertical industry solutions including healthcare. The ability to work closely with sales, product development, and other marketing groups to define comprehensive strategies is key to this role’s success.
Responsibilities
- Act as Zoom’s healthcare subject matter expert, leading cross-functional go-to-market strategies to introduce new products, features, and capabilities for the healthcare industry.
- Validate healthcare-specific use cases, create competitive differentiation, and support product launches with key narratives to drive awareness and adoption.
- Collaborate with product management, sales teams, and partners to address industry-specific needs, certifications, regulatory requirements, and integration opportunities.
- Develop healthcare use cases, pricing, and naming strategies, and partner with application developers to expand cross-platform solutions and go-to-market strategies.
- Create core content (messaging, videos, presentations, white papers, etc.) and work with sales enablement to develop healthcare-specific training plans.
- Partner with marketing teams, participate in customer meetings, and attend industry events to evangelize Zoom’s healthcare solutions and support revenue growth.
What we’re looking for
- Professional experience (10+) in sales and/or marketing roles focused on the healthcare industry (healthcare clinical experience is advantageous).
- Working knowledge of video conferencing, phone, chat, contact center, and other Zoom products.
- Solid understanding of grant programs, healthcare contracts, and healthcare partnerships.
- Excellent communication skills – written and verbal.
- Experience using quantifiable metrics to measure performance.
- Ability to think globally and consider international requirements.
Salary Range or On Target Earnings:
Minimum: $93,900.00
Maximum: $217,000.00
At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity.
Anticipated Position Close Date: 10/11/24
Ways of Working: Our structured hybrid approach is centered around our offices and remote work environments.
Benefits
As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways.
About Us: Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.
Our Commitment: We believe that the unique contributions of all Zoomies is the driver of our success. Zoom is proud to be an equal opportunity workplace and an affirmative action employer.
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