Paid Media Manager

About Crunchbase
Crunchbase helps over 75 million people around the world connect with the companies and people that matter. Powered by best-in-class proprietary data, Crunchbase is democratizing access to opportunities so salespeople, entrepreneurs, investors, job seekers, and others can accelerate innovation for a better future. We're proud to build intelligent products that shape how companies and people connect and enable them to communicate in a more meaningful way.
We are committed to a positive, diverse, and inclusive culture by hiring for potential, focused on the inclusion of people who have different ways of thinking, different viewpoints, different backgrounds, and different skill sets. We value a transparent and open culture that positively impacts our teams and our products.
Crunchbase has a remote-first approach, and is open to hiring in residents of these states:
California, Colorado, Illinois, Florida, Georgia, Massachusetts, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Texas, Virginia, and Washington
Our inclusive remote-first culture, generous PTO policies, competitive pay, and employee wellness benefits set us apart!
Revenue at Crunchbase
As a Paid Media Manager at Crunchbase, you will lead our Paid Advertising campaigns, focusing on both performance marketing and top-of-funnel awareness in collaboration with our Brand Marketing team. This role will scale our efforts while driving positive growth by working closely with cross-functional partners.
What You'll Do:

• Campaign Management: Oversee the entire ad creation process, from creative brainstorming and audience targeting to agency direction and campaign launch.
• Budget & Performance Metrics: Monitor spend and performance to ensure ROAS goals are met and leads convert efficiently throughout the customer journey.
• Experimentation: Collaborate with Product, Engineering, and Analytics teams to design and execute tests that attract the right customers and boost revenue.
• Attribution: Work closely with Analytics to ensure paid media attribution aligns with best practices and accurately captures all ad-sourced conversions.
• Strategic Thinking: Develop creative solutions, act quickly, and confidently present to internal stakeholders to inform decisions and prioritize resources.Reporting and Communication: Report on paid media progress and ensure clear and effective communication of paid media insights, challenges, and successes.

What We're Looking For:

• Bachelor's degree in Marketing, Business, or a related field preferred; or equivalent experience.
• 3+ years of experience planning and executing paid media campaigns, with a strong track record in managing and optimizing campaigns across search, social, and display.
• SaaS and/or startup experience is highly desirable.
• Skilled in designing and executing experiments to drive growth.
• Proven ability to meet performance metrics such as CPA, ROAS, and LTV.
• Proficient with Google Suite, strong Excel skills, and proficiency in SQL.
• Experience with scripts, Google Tag Manager & GA4 preferred.
• Excellent verbal and written communication skills.
• Excellent interpersonal and collaboration skills.
• Ability to function well in a high-paced environment.

You may also be entitled to receive equity and benefits.
Salary Range
$110,500-$130,000 USD
What Crunchbase Offers:

• Competitive salary and equity
• Remote first policy
• Generous Reimbursement policy for learning and development activities
• Monthly fitness / mental health stipend
• 14 weeks of fully-paid time off for new parents
• Flexible Paid Time Off (PTO)
• Volunteering Paid Time Off
• Incredible medical, vision and dental benefits for employees and their families
• 401(k) and Roth plans, and free annual financial adviser check-in
• Monthly internet stipend
• Work from home allowance to purchase furniture for your work from home space
• Matching charity contributions for our Townhall awards
• A team of creative, transparent entrepreneurs driven to accomplish our mission

At Crunchbase, we value team members who are passionate and enthusiastic about what we're building here. We believe there is no "perfect" candidate, and want to encourage applying even if all the requirements listed aren't met. If you're passionate about Crunchbase and looking to learn and grow, then we look forward to reviewing your application!
Crunchbase does not discriminate on the basis of race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, height, weight, veteran status, military obligations, or marital status. We will consider for employment qualified applicants with arrest and conviction records. Every day our team is honored to work with entrepreneurs and innovators from every corner of the globe, and we aim to build a team that reflects the diversity of our customers. Each individual at Crunchbase brings their own perspectives, work experiences, lifestyles, and cultures with them, and we believe that a more diverse team creates more innovative products, provides a better service to its customers, and helps us all grow and learn as individuals.