Manager, Paid Marketing

Figma is growing our team of passionate people on a mission to make design accessible to all. Born on the Web, Figma helps entire product teams brainstorm, design and build better products — from start to finish. Whether it’s consolidating tools, simplifying workflows, or collaborating across teams and time zones, Figma makes the design process faster, more efficient, and fun while keeping everyone on the same page. From great products to long-lasting companies, we believe that nothing great is made alone—come make with us!

We are seeking a Manager, Paid Marketing to head a team of media experts focused on driving user acquisition, pipeline creation, and brand awareness at scale. This role is critical in developing data-driven strategies to accelerate Figma's global growth, collaborating across teams, and managing large media budgets to drive high-impact results. You'll identify new opportunities, optimize campaigns, and innovate across paid media channels.

This is a full-time role that can be held from one of our US hubs or remotely in the United States.

What you'll do at Figma:

• Lead and mentor a high-performing team of paid media professionals, ensuring alignment with business objectives and fostering growth.
• Develop and implement cross-channel paid media strategies (search, social, display, programmatic) to drive acquisition, pipeline, and brand visibility.
• Manage large media budgets ($XXM), focusing on efficiency, return on investment optimization, and achieving financial critical metrics.
• Collaborate cross-functionally with finance, data science, demand generation, product marketing, and external partners to drive cohesive campaigns.
• Communicate data-driven insights to senior leadership, explaining results and strategies in non-technical terms to build alignment and confidence.
• Drive experimentation across platforms, using incrementality testing (MMM, Geo-X) and focusing on financial critical metrics to optimize performance.
• Stay ahead of industry trends, identifying and using new platforms and technologies to unlock growth opportunities.

We’d love to hear from you if you have:

• 8+ years of experience in B2B SaaS growth and marketing
• 4+ years leading in-house team
• Experience managing large-scale, multi-channel paid media campaigns with a track record of success.
• Expertise across paid channels (Google, Meta, LinkedIn, YouTube, programmatic) with experience in large media budgets and ROI optimization
• Experience working cross-functionally with finance, data science, and marketing to build partnerships and align strategies
• Demonstrated strong communication skills, with the ability to explain data and insights clearly to various collaborators
• Familiarity with incremental testing and comfortable working with financial critical metrics.

While it’s not required, it’s an added plus if you have:

• Experience in PLG and sales-assist motions
• Knowledge of niche or experimental channels (e.g., TikTok, affiliate marketing, emerging DSPs)

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Pay Transparency Disclosure

If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.

Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future. You may view our Pay Transparency Policy by clicking on the corresponding link.

Annual Base Salary Range (SF/NY Hub):

$164,000—$288,000 USD

At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.

Examples of accommodations include but are not limited to:

• Holding interviews in an accessible location
• Enabling closed captioning on video conferencing
• Ensuring all written communication be compatible with screen readers
• Changing the mode or format of interviews.

By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with the applicable candidate section of Figma's Privacy Policy.