CSL Behring is seeking a Sr. Director, New Product Planning & Evidence Generation (US Commercial Marketing) to lead a fast and growing rare disease portfolio for the CSL Behring Franchise. The Sr. Director, New Product Planning & Evidence Generation will report to the Vice President of US Marketing for CSL Behring and is a member of the US Marketing Leadership Team. This leader will work across the organization including various executive leaders for CSL Behring and will be responsible for defining and implementing the new product planning & go to market commercial plans for pre-launch assets at < 3 years from launch. Additionally, this position will be responsible for closely collaborating with multiple teams and people including marketing leadership, US Medical affairs, US Health Care Systems teams, global partners, and external key opinion leaders to identify data generation ideas consistent with the lifecycle management priorities for the CSL Behring portfolio.
This leader should embody the CSL leadership capabilities with their daily work to include; Think Beyond, Build Bridges, Unleash Outcomes, Ignite Agility, Inspire the Future and Cultivate Talent.
Main Responsibilities and Accountabilities:
- Work cross functionally with in-line franchise leaders and other partners to effectively identify, frame and organize clear commercial plans for future launch assets (< 3 years to launch) for the US markets and select global markets.
- Complete pre-launch project activities and deliverables for region and global team (including Vice President of Marketing, International Region).
- Execute prelaunch plans & deliverables for future assets including but not limited to global positioning, core messaging, creative, pre-launch activities including market development initiatives as well as input to early working labeling team.
- Lead activities and events to build internal awareness and capabilities required for long term success for launch and marketed brands (IEGP / LCM plans).
- Coordinate and ensure alignment on resources, budgets, and timelines for assigned initiatives.
- Implement process improvements and tracking of key metrics to increase internal efficiencies.
- Partner internally with marketing, HCS, medical affairs, global partners and US stakeholders to support development and commercialization of portfolio.
- Develop internal and external customer relationships that successfully drive business objectives.
- Lead a team of people to ensure a culture of trust and respect is established while ensuring pre-launch planning commitments are achieved.
- Identifies and coordinates current and future needs/ideas for evidence generation and champions ideas across commercial and medical leadership for evaluation.
- Translates new brand evidence into brand strategy to maximize opportunities in driving appropriate patient usage.
- Able to lead and influence across functions and levels to guide optimized development for future commercial success.
- Demonstrated ability to develop strategies and establish relationships with stakeholders to build out presence for CSLB in new therapeutic areas.
Has responsibility for oversight and effective management of all team members (i.e. direct and indirect reports) to include but not limited to the following:
- Annual objective setting.
- Mid-year and end of year reviews.
- Coaching and mentoring as appropriate.
- Employee development.
- Recruitment, selection, and development of talent.
- Managing, directing & measuring work on an ongoing basis. Provides timely constructive feedback to ensure quality of work meets or exceeds company standard.
- Assures proper staff assignment and timely completion of appropriate training.
Position Qualifications and Experience Requirements:
Bachelor's degree (required), MBA or MS/PhD (preferred).
Minimum 12 years' healthcare experience with at least 8 years' pharmaceutical/ biotech sales and marketing experience. Record of accomplishment in strategic and tactical/brand marketing roles. Experience in launching new and growing established products. Experience leading and managing teams.
Strong problem-solving, analytical, written/verbal communication, and presentation skills.
Ability to influence without authority and successfully collaborate with business partners across the organization.
Top-tier consulting experience/portfolio planning, preferably in a strategic or commercial role.
Marketing experience across multiple therapeutic areas is required, preferably with commercial launch experience in multiple therapeutic marketing and / or commercialization preferred.
Understanding and prior experience of high-cost biologic commercialization and reimbursement, specifically buy and bill for hospital and clinic setting preferred.
Prior direct responsibility or support in the commercialization of a gene therapy.
Leadership of commercial execution and delivery with administrative healthcare stakeholders and clinicians required.
Prior channel experience - payor marketing, account management associated with large organized systems of care preferred.
Advanced understanding and experience with commercial operations & coordination with across internal teams.
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