The eCommerce Brand Analytics Lead possesses expert understanding of marketing and eCommerce analytics, measurement, storytelling and strategic insight. She or he works cross-functionally and collaboratively, leading data and analytic integration and assessment across data sources. The lead also serves as a key point of contact for brand stakeholders, developing a deep understanding of the brand(s), identifying opportunities, and facilitating collaboration.
Key roles and responsibilities include:
- The lead will analyze site data and derive insights around eCommerce lines of business to provide actionable recommendations to improve overall performance.
- Work alongside of other brand leads to develop meaningful insights.
- Prioritize and direct ad-hoc analyses on marketing initiatives.
- Present to top level executives on marketing spend and performance.
- Direct cross-divisional marketing performance measurement standardization and success metrics.
- Educate business partners on proper performance measurements, ensuring alignment of Key Performance Indicators and advise on how analytics can assist in directing business decisions.
- Assist in institutionalization of marketing best practices and analytic technologies.
- Drive continuous improvements and optimization through testing, measurement and analysis.
- Assist with brand tagging initiatives, implementation, best practices, and trouble-shooting to ensure digital marketing efforts are measured accurately and appropriately.
Demonstrated Experience:
- 5+ years' experience with digital performance analytics/research
- Experience with project management and/or collaborative projects
- Deep understanding of marketing analytics, strategic insights, storytelling, data sharing and optimization
- Previous eCommerce reporting experience is preferred
- Experience in utilizing Power BI as a tool
- Strong understanding of multi-platform performance correlations and measurement
- Demonstrated thought-leadership in developing data-based strategic and tactical recommendations
- Strong presentation and problem-solving skills
- A consumer-centric, results-driven mindset - with a portfolio of achievements to back it up
Technical Skills
- Knowledge of Omniture and various other tracking services, their methodologies and applications.
- Proficiency with online and offline data
- Primary Location: US-MI-Detroit (remote)
- Story Behind the Need - Business Group & Key Projects
- Business group
- Surrounding team & key projects
- Purpose of this team
- Motivators for this need (i.e.-special projects/general workload support/etc.)
- MARKETING INTELLIGENCE & TECHNOLOGY SUPPORTING ECOMMERCE BUSINESSES SPECIFICALLY FOCUSED ON WEBSITE TEST & LEARN STRATEGY AND INSIGHTS
This is a hybrid position. Candidates must be eligible to work in the United States without a sponsorship, and must currently be local to the Warren, Michigan location.
The target hiring compensation range for this role is $45-47 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.