Content Marketing Manager

About the role
Are you passionate about entrepreneurship and startups? Do you love creating compelling content that helps businesses thrive?
At Firstbase , we serve 30,000+ customers across 180 countries who are eager for valuable insights on how to start, run, and scale their businesses. As our Content Marketing Manager , you'll play a pivotal role in becoming the go-to resource for these entrepreneurs while telling their incredible stories.
This is a unique opportunity to shape the voice of a fast-growing company, create impactful content, and drive engagement with a global audience.
If you're a skilled writer with a passion for entrepreneurship , let's talk.
The role is based in Soho, NYC .
What's Firstbase.io
Firstbase is an all-in-one platform that makes it simple for founders across the globe to launch, manage, and grow their businesses.
Thirty thousand founders over a hundred and eighty countries have used our incorporation product, Firstbase Start, to launch their startups. For many founders, "firstbase.io" has become what they type into their address bars when they think about incorporating a business.
We are backed by Y Combinator & our team, investors, and advisors include people from Apple, Gusto, Carta, Wise, Plaid, and many other great companies.
Why you should join
Firstbase is much more than just incorporation. Our team is dedicated to building products & solving some of the startups' hardest problems, with a particular focus on:

• Democratizing access to financial infrastructure
• Automating tasks every founder faces when running a business
• Making tools and resources more accessible to everyone, everywhere
• Building integrated solutions for founders and removing friction
• Delivering opportunities to traditionally overlooked founders and companies
• Democratizing access to knowledge

Join us on a mission to help more companies succeed!
Who are we looking for
An excellent writer who understands startups, and more importantly - founders.
You will have the following duties

• Work with the Head of Marketing to come up with a content strategy for increasing engagement with our audience, and help establish Firstbase as the go-to resource for startups and entrepreneurs.
• Create insightful and knowledge-packed content to attract and engage our target personas across multiple channels such as blogs, web and landing pages, social media, and emails.
• Measure and optimize the content marketing campaigns across various channels;
• Manage the acquisition funnel.
• Enable the growth & adoption of Firstbase.io's products within our existing user base and external channels;
• Assist with product launches and sales structuring for the strategy to identify market needs and customer personas in different industries;
• Aggregate and vet user feedback to drive meaningful recommendations and insights for the business lead.

Minimum requirements

• 3+ years of experience as a Content Marketing Manager, Social Media Manager, Demand Generation Manager.
• Are an excellent writer and a native English speaker.
• Experience in Tech B2B Marketing is highly required.
• Excellent communication skills: collaborate effectively across internal teams and with external partners;
• High integrity and a customer-first mentality.
• Analytical background: you can investigate and understand data to drive action and results;
• Have worked with a marketing automation system in the past (Hubspot, Salesforce, or similar).
• Self-starter mindset.

Some perks you might enjoy

• Competitive salary and equity: We lean on some of the best market data to ensure that we offer the most competitive compensation.
• Hybrid work environment: We work both remotely & from our offices in New York City - optimizing for collaboration while providing flexibility to team members.
• 21 days of PTO + birthday off: We offer flexibility to allow people to relax and recharge whenever they need it.
• Build your ideal work setup: We understand that how you work is extremely important, so we provide a stipend to set yourself up for success here at Firstbase.
• Health benefits: Firstbase offers health insurance reimbursements to both US and international employees.
• Learning and development: We provide a stipend together with resources to help people grow and develop in their careers.
• Amazing annual bonus: Every team at Firstbase has a bonus structure that usually accounts for 10% of OTE.

If you think you're unqualified or don't meet all the requirements for this role, we encourage you to still apply. We celebrate diverse candidates, adjacent experiences, and simply put, good people who want to build great things. If that's you, then we'd love to meet.