NAL Marketing Manager

NAL Marketing Manager
What We Need
Corpay is currently looking to hire a Marketing Manager, NAL (North America Local) within our Corpay North America Fuels division. This position falls under our NAF line of business and is located in Atlanta, GA. In this role you will develop and execute comprehensive marketing strategies to drive new acquisition, customer retention, and achieve business objectives. You will collaborate with cross-functional departments and lead the implementation of various marketing initiatives. This Marketing Manager position will serve across multiple lines of business and products and must have experience engaging with senior leadership.
How We Work
As a NAL Marketing Manager you will be expected to work in Hybrid environment. Corpay will set you up for success by providing:

• Hybrid - Atlanta, Ga. Buckhead Office Location

• Company-issued equipment + remote access

• Formal, hands-on training

Role Responsibilities

1. Strategic Planning and Execution:

• Develop and implement effective marketing strategies that align with company goals and objectives.

• Conduct market research and competitive analysis to identify trends, opportunities, and threats.

• Define and track key performance indicators (KPIs) to measure the success of marketing campaigns.

1. Campaign Management:

• Design, execute, and optimize multi-channel marketing campaigns, including digital, print, social media, events, and in-product channels.

• Ability to manage and execute email campaigns in partnership with marketing operations team.

• Tracks spend for marketing initiatives and ensure efficient allocation of resources.

1. Product Marketing:

• Design and execute customer journeys across acquisition, onboarding, and cross-sell communications.

• Lead product positioning, messaging development, marketing claims across lines of businesses and solutions.

• Maintain the product and company identity, ensuring consistency across all marketing materials and channels.

• Collaborate with creative teams to produce compelling content that resonates with target audiences.

1. Stakeholder Collaboration:

• Work closely with leadership, sales, product development, and other departments to ensure alignment of marketing strategies with overall business objectives.

• Build and maintain relationships with external partners, agencies, and vendors.

1. Analytics and Reporting:

• Analyze marketing performance data and provide actionable insights to optimize strategies and improve ROI.

• Prepare regular reports for senior leadership on marketing performance, trends, and market conditions.

1. Innovation and Trends:

• Stay updated with the latest industry trends, technologies, and best practices to drive innovation in marketing approaches.

• Evaluate and implement new marketing tools and techniques to enhance effectiveness.

Qualifications & Skills

• Education: Bachelor's degree in Marketing, Business Administration, or a related field. MBA or advanced degree preferred.

• Experience: Minimum of 7-10 years of marketing experience with product and/or customer marketing. Preferred experience in technology, innovation and/or payments.

• Skills:

• Proven track record of developing and executing successful marketing strategies.

• Excellent leadership and communication skills.

• Strong ability to navigate complex and fast-paced organizations.

• Proficiency in digital marketing platforms, analytics tools, and CRM systems.

• Creative thinking with a data-driven approach to decision-making.

• Self-starter with an entrepreneurial mindset

Traits We Seek in Our Leadership:

• Ownership Mindset: We want you to treat this company like your own and run it with a high degree of initiative and passion to improve the customer experience for our customers and drive increased Corpay revenue and margin.

• Leadership Traits: You are humble and yet driven. Humility means many things but being able to admit your mistakes so we can move faster, acknowledging when you don't know or need help so we can, again, move faster are a few examples. You speak your truth but know that "how" you say something is as important as "what" you say.

• Team Building Skills: This is an individual contributor role to start with but your success is tied to being a collaborative leader. You have the ability to establish trust by putting other people first, influence positively, communicate clearly and have a high "say-do".

• Hands On: We are looking for "player-coaches" so someone who is desirous of getting their hands dirty. If you can't write your own SQL code, build business cases in excel or create awesome PowerPoint presentations then this is not the right role for you.

• Business Acumen: You have strong business acumen which means a few things like (i) ability to think strategically, frame for success and execute tactically (ii) understand how to prioritize most important and (iii) deliver results over short, medium and long term etc.

• Attention to Detail: We are looking for people who have an eye for detail to figure out issues beyond high level trends.

• Intellectual Curiosity: We are looking for people who have a "hunger to learn" beyond their role and function and who can help others around them grow by influence.

Benefits & Perks

• Medical, Dental & Vision benefits available the 1st month after hire

• Automatic enrollment into our 401k plan (subject to eligibility requirements)

• Virtual fitness classes offered company-wide

• Robust PTO offerings including: major holidays, vacation, sick, personal, & volunteer time

• Employee discounts with major providers (i.e. wireless, gym, car rental, etc.)

• Philanthropic support with both local and national organizations

• Fun culture with company-wide contests and prizes

Equal Opportunity/Affirmative Action Employer
Corpay is an Equal Opportunity Employer. Corpay provides equal employment opportunities to all employees and applicants without regard to race, color, gender (including pregnancy), religion, national origin, ancestry, disability, age, sexual orientation, gender identity or expression, marital status, language, ancestry, genetic information, veteran and/or military status or any other group status protected by federal or local law. If you require reasonable accommodation for the application and/or interview process, please notify a representative of the Human Resources Department.
For more information about our commitment to equal employment opportunity and pay transparency, please click the following links: EEO and Pay Transparency
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Other details

• Pay Type Salary
• Employment Indicator Employee

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