Regional Director Sales - West

Company:  Vistar, A PFG Company
Location: Fontana
Closing Date: 07/11/2024
Salary: £125 - £150 Per Annum
Hours: Full Time
Type: Permanent
Job Requirements / Description

We Deliver the Goods:

Competitive pay and benefits, including Day 1 Health & Wellness Benefits, Employee Stock Purchase Plan, 401K Employer Matching, Education Assistance, Paid Time Off, and much more. Growth opportunities performing essential work to support America’s food distribution system. Safe and inclusive working environment, including a culture of rewards, recognition, and respect.

Position Purpose:

Responsible for planning, developing, and managing all sales and marketing activities necessary to successfully market products and services to customers. Also responsible for establishing sales territories and goals, determination of product line, price management, sales promotion, staff development, training, and market research. Effectively manage assigned personnel. Functions as a team member within the department and cross-functions, as required, and performs any duty assigned to best serve the company.

Primary Responsibilities:

  • Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.
  • Develops and manages sales/marketing operating budgets.
  • Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
  • Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
  • Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
  • Establishes and maintains relationships with industry influencers and key strategic partners.
  • Guides preparation of marketing activity reports and presents to executive management.
  • Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
  • Directs sales forecasting activities and sets performance goals accordingly.
  • Directs staffing, training, and performance evaluations to develop and control sales and marketing programs.
  • Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.
  • Represents the company at trade association meetings to promote the product.
  • Meets with key clients, assisting sales representatives with maintaining relationships and negotiating and closing deals.
  • Coordinates liaison between the sales department and other sales-related units.
  • Analyzes and controls expenditures of the division to conform to budgetary requirements.
  • Assists other departments within the organization to prepare manuals and technical publications.
  • Prepares periodic sales reports showing sales volume, potential sales, and areas of proposed client base expansion.
  • Reviews and analyzes sales performances against programs, quotes, and plans to determine effectiveness.
  • Directs product research and development.

This position is a traveling role. Roughly 60%, but can vary and be higher at times.

Qualifications: High School Diploma Or Equivalent, 7-10 years of foodservice industry sales or related experience with supervisory experience. Distributor experience highly preferred.

Intermediate Excel skills to include pivot tables and v lookups

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