Description of the role:
As the Corporate Director of Marketing at By the Sea Resorts, you will be responsible for developing and implementing strategic marketing plans to promote our company in the competitive hospitality industry. You will oversee the overall marketing efforts and work closely with the executive team to drive brand awareness, increase revenue, and deliver exceptional guest experiences.
Responsibilities:
- Develop and execute comprehensive marketing strategies to effectively reach target audiences and achieve business objectives
- Create and manage the annual marketing budget, ensuring maximum return on investment
- Lead a team of marketing professionals, providing mentorship, guidance, and performance evaluations
- Collaborate with cross-functional teams to develop and implement innovative marketing campaigns, including digital marketing, social media, email marketing, content marketing, and advertising efforts
- Monitor market trends and competition to identify opportunities for growth; adjust marketing strategies accordingly
- Analyze marketing data and generate reports to measure campaign effectiveness and make data-driven decisions
- Manage relationships with external agencies, vendors, and partners
- Ensure brand consistency across all marketing channels and materials
Requirements:
- Proven experience as a Director of Marketing or similar role in the hospitality industry
- Demonstrable experience in developing and implementing successful marketing strategies
- Strong leadership and team management skills
- Excellent understanding of digital marketing channels and technologies
- Analytical mindset with the ability to interpret data and make data-driven decisions
- Exceptional communication and interpersonal skills
- Proven ability to work effectively in a fast-paced, deadline-driven environment
Benefits:
- Competitive salary based upon experience
- Healthcare benefits package
- 401(k) retirement plan with company match
- Paid time off and holidays
- Professional development opportunities
About the Company:
By the Sea Resorts is a leading hospitality company based in Panama City Beach, Florida. With a portfolio of luxury resorts and hotels, we strive to exceed our guests' expectations by offering exceptional amenities, world-class service, and unforgettable experiences. Our commitment to innovation and continuous improvement sets us apart in the industry, making By the Sea Resorts the premier choice for vacationers and business travelers alike.