Director of Sales

R10032518 Director of Sales (Open)

Location: Mableton, GA (RDA) - Welding equipment rental

How will you CONTRIBUTE and GROW?

Reporting to the VP of Sales and Marketing, the Director of Sales is responsible for the growth, management, and development of key national account customers within the specialty and industrial contractor market space along with the remarketing execution of our expired rental fleet. This role requires effective management of the overall Red-D-Arc/Airgas value proposition (SGI) and a wide range of products and services to achieve organizational growth objectives. The Director of Sales will develop and administer sales performance metrics (KPI’s) and dashboard views with the assistance of the local District Management team.

Essential Functions

1. Maintains a safe working environment by following Airgas/Red-D-Arc’s health and safety guidelines.
2. Develops and implements sales growth strategies with both Red-D-Arc direct customers and via the Airgas/Air Liquide sales channel, including developing training programs.
3. Works directly with Red-D-Arc and Airgas/Air Liquide sales teams, including the National/Strategic Account managers, promoting rental, lease, and sale of products via training, meetings, and customer visits.
4. Works with Red-D-Arc’s leadership team to develop successful strategic channel sales campaigns and marketing programs.
5. Uses appropriate social media channels and marketing to promote national accounts and used equipment sales.
6. Stays abreast of current market trends. Identifies new areas of opportunity to expand the used equipment sales outside of the USCA market space.
7. Participates in district level meetings identifying and sharing best practices in a team environment utilizing feedback from all sources.
8. Develops tactical sales plans with District Managers to increase sales penetration in the current national account portfolio.
9. Identifies market segment growth plans with Airgas metal fabrication, energy, technology, and construction sharing this information with Red-D-Arc senior leadership.
10. Participates in meetings with Airgas/Air Liquide senior leaders promoting the channel sales programs available.
11. Meets or exceeds annual sales & profitability budget.
12. Maintains accurate and timely reports, including business plans and regional forecasts.
13. Performs other related duties as required.

Are you a MATCH?

Competency Statements

1. Leadership: Must be able to guide and mentor associates. Must be able to delegate and follow-up effectively.
2. Relationship Building: Must be able to communicate effectively.
3. Decision Making: Must be able to work independently while making decisions based on company policies and objectives.
4. Problem Solving: Must be able to proactively and methodically deal with conflicting goals and challenging situations.

Education

1. Post secondary education equivalent to a Bachelor’s degree in sales, management, marketing or the equivalent work experience required.

Experience

1. Minimum of five years related working experience in the welding or rental industry.
2. Proven ability to manage associates directly and through influence.
3. Background in selling through channel partners/industrial distribution (experience selling to Airgas preferred).
4. Experience using analytics/data to drive sales activity and results.

Skills and Abilities

1. Attention to detail and solid organizational skills.
2. Knowledge of sales contracts with the ability to negotiate terms and conditions with C-level executives, CEOs, company owners, or large-scale construction companies.
3. Ability to effectively build relationships with customers and co-workers.
4. Ability to manage by influence and build strong high-level relationships.
5. Ability to identify opportunities and deploy appropriate resources.
6. Ability to set goals and motivate self and others to achieve annual sales objectives.
7. Ability to multi-task and work independently with little supervision.
8. Ability to make critical decisions while following company procedures.
9. Ability to act proactively or find a solution with work-related problems.
10. Adaptable to set and prioritize work with varying exceptions.
11. Ability to work with a wide variety of people with different personalities and backgrounds.
12. Strong knowledge and experience with MS Office or Google Suite.
13. Communicates with clarity, verbally in one-on-one or group situations, and over the telephone.
14. Communicates well in writing by composing clear documents.

Must Have a Valid Driver License.

Your differences enhance our performance

At Airgas, we are committed to building a diverse and inclusive workplace that embraces the diversity of our employees, customers, patients, community stakeholders, and cultures across the world. We welcome and consider applications from all qualified applicants, regardless of their race, gender, sexual orientation, religion, disability, or any other protected characteristic.

Equal Employment Opportunity Information

We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.