Vice President, Public Engagement Communications
BNY Mellon offers an exciting array of future-forward careers at the intersection of business, finance, and technology. We are one of the world's top asset management and banking firms that manages trillions of dollars in assets, custody and/or administration. Known as the “bank of banks” - 97% of the world’s top banks work with us as we lead and serve our customers into the new era of digital.
With over 238 years of rich history and industry firsts, BNY Mellon has been built upon our proven ability to evolve, lead, and drive new ideas at every turn. Today, we’re approximately 50,000 employees across 35 countries with a culture that empowers you to grow, take risks, experiment and be yourself. This is what #LifeAtBNYMellon is all about.
We’re seeking a future team member for the role of VP, Public Engagement Communications to join our Marketing & Communications team. This role can be located in either Pittsburgh, PA or Lake Mary, FL. - (HYBRID Work Model - 3 days in the office).
It’s an exciting time to join the BNY Mellon Marketing & Communications team. Our team is focused on delivering brand recognition, growth, increased client loyalty and employee engagement. We are a world-class, integrated marketing and communications organization, aligned around the needs of our clients and the industry.
Role description and opportunities
The Vice President, Public Engagement Communications, will develop strategic communications campaigns to support the firm’s community engagement and local outreach efforts. This individual will develop innovative external and internal communications strategies that ensure consistent brand messaging, support reputation management, and highlight the work that BNY Mellon is doing in several key markets around the globe.
Key Responsibilities Include The Following
- Lead communications for BNY Mellon’s community engagement programs, working closely with site leaders in key markets.
- Develop a communications strategy, governance and processes for strategic growth locations to increase their visibility with key regional audiences (community leaders, business organizations, universities and local talent)
- Engage with reporters in several key locations globally, developing relationships with targeted regional and local media.
- Utilize a variety of internal and external channels to increase awareness of the firm’s location strategy and community engagement efforts.
- Coordinate with Internal Communications, Government Affairs, and other internal stakeholders across the firm to ensure strategic alignment.
- Prepare, brief, and train spokespeople in advance of any engagement to relay effective key messages.
- Lead writing and messaging development, including press releases, thought leadership, statements, social media copy, talking points and Q&As.
- Analyze metrics, share insights and adjust plans with a focus on continuous improvement.
- Monitor and analyze the effectiveness of delivered campaigns.
- Demonstrate ability to dig deep into BNY Mellon strategy to identify new and creative ways to reach target media and share stories focused on highlighting the firm’s innovation, client-centric approach, and the business outcomes that matter.
A Successful Candidate Should Ideally Have These Qualifications
- Must have a background in media relations.
- Must be comfortable presenting to senior leaders.
- Strong writer and effective storyteller with a knack for distilling complex information into messaging that’s clear, compelling, and concise.
- Knowledge of digital and social channels/platforms
- High-functioning, efficient and proactive individual who can handle stressful situations. Effectively prioritizes multiple demands on their time.
- 7+ years of professional experience in media relations and corporate communications
- Proven experience with internal and external outreach, social media and collaboration tools is preferred.
- Bachelor's degree or the equivalent combination of work experience required.
At BNY Mellon, our inclusive culture speaks for itself. Here’s a few of our awards:
- Fortune World’s Most Admired Companies & Top 20 for Diversity and Inclusion
- Bloomberg’s Gender Equality Index (GEI)
- Best Places to Work for Disability Inclusion , Disability: IN – 100% score
- 100 Best Workplaces for Innovators, Fast Company
- Human Rights Campaign Foundation, 100% score Corporate Equality Index
- CDP’s Climate Change ‘A List’
BNY Mellon offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves that can support you and your family through moments that matter.
BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
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