You'll join our AdRoll Product Marketing team reporting to our Senior Manager, Product Marketing. As a senior PMM, you will oversee go-to-market strategy and execution in this role. You'll research and form a deep understanding of the needs of marketers and will craft messaging, positioning, and narratives that address those needs via the differentiated value of the AdRoll platform. You will partner with the product management team to guide both short and long term product strategies for your product area, work with cross-functional marketing counterparts to ideate and execute go-to-market (GTM) plans for reaching and influencing decision makers, and facilitate the commercialization of new products and features with cross-functional business teams.
This role is open in our San Francisco, New York, or Remote locations.
Unsure that you check all the boxes? You should still apply! We'll review your application for other opportunities. We're always on the lookout for talented people and we're committed to developing each employee's career with over 1,800 training classes offered every year.
The impact you'll make:
- Inform strategy via research, gathering market and customer insights, sharing findings with cross-functional stakeholders and using those insights to recommend product and marketing strategies including pricing, packaging, and product development.
- Develop messaging documentation, briefs and other source of truth reference materials for use by cross-functional stakeholders.
- Enable revenue teams to be successful through the creation of compelling customer-facing content and sales enablement materials turning our product positioning into experiences like demo videos, web properties, microsites, slides etc.
- Facilitate the commercialization of products and features, managing cross-functional GTM motions and ensure teams are prepared with the information and resources needed to win in the market.
- BA/BS degree required
- 5+ years of total professional experience
- 3+ years of product marketing, management consulting, or equivalent experience; for a Software-as-a-Service product
- 1+ year ad-tech experience required
- Connected TV experience preferred
- Product Lead Growth experience preferred
- Data-driven approach to understanding customers, gauging product adoption, performance and customer impact.
- Experience managing cross-functional GTM commercialization processes, working with operations, product, revenue and marketing organizations and driving cross-functional alignment.
- Ability to navigate ambiguity and help unite others around doing the right thing for customers and long-term business objectives.
- Ability to drive communication processes and work effectively across cross-functional teams, with experience influencing senior leadership.
- Competitive salary and equity
- 100% employee coverage for medical, dental and vision premiums
- Short and long term disability benefits at no cost to the employee
- Basic life and AD&D insurance at no cost to the employee
- 401K Plan (Pre-tax and Roth)
- 4 weeks of paid time off and work/life balance
- Up to 12 weeks of paid family leave (care for a family member, bond with a new child, etc.)
- Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave)
- Join a community of fellow Rollers as a member of one of our Employee Resource Groups
- Ample opportunities to volunteer with local organizations with NextRoll Gives Back
- For additional benefits not mentioned, visit our Careers page
Minimum salary of $120,369 to maximum salary of $174,797 + equity + benefits.
The range provided is NextRoll's reasonable estimate of the base compensation for this role. The actual amount will be based on job-related and non-discriminatory factors such as location, experience, training, skills, and abilities. Consult with your Recruiter during the initial call to determine a more targeted range based on these job-related factors.
About AdRoll:
AdRoll is a marketing and advertising platform that helps ecommerce brands grow revenue and save time on one streamlined platform. Make display, social, and email advertising work together and more effectively structure, measure, and optimize your marketing efforts. Powered by industry-leading automation and personalization, the AdRoll platform's machine learning analyzes real-time advertising data to get customers buying. AdRoll helps customers generate more than $246 billion in sales annually and has been used by over 140,000 brands since 2007. AdRoll is a division of NextRoll, Inc. and is a remote-friendly company with offices in San Francisco, Dublin, New York City, and Sydney. Get started today at
We are committed to building diverse teams of "Rollers" and are proud to be an equal opportunity employer. Learn more about our DEI impact via our DEI Annual Report on our Culture page. All applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status or other characteristics. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To request reasonable accommodation, contact