Global Paid Media Manager

Global Paid Media Manager
FT/Direct Hire
Flexible Hybrid in Los Angeles (Downtown)
$100k-$120k + bonus
Our client a growing women's apparel brand is looking for a highly skilled and experienced Global Paid Media/Digital Marketing Manager.
You will play a crucial part in driving the global expansion, growth, and business success while working closely with internal teams and partner agencies, to manage all paid digital channels including Meta, Google, YouTube, and Rakuten.
Responsibilities:
- Manage paid digital marketing across various channels such as paid search, paid social, CTV, and affiliate for both the US market and expanding international markets.
- Drive revenue growth by identifying strategies to acquire high-quality new customers while retaining existing ones.
- Collaborate with cross-functional teams to identify trends and opportunities that can be leveraged to optimize campaigns.
- Develop annual paid digital marketing budgets across multiple channels and markets to ensure optimal performance.
- Oversee external agencies' execution of campaigns while providing clear priorities and tracking performance.
- Mentor and develop the Digital Marketing Coordinator.
- Stay updated on industry trends, ad formats, and emerging technologies to incorporate them into our strategies.
Requirements:
- 4+ years of ecommerce experience with a focus on driving paid media in global markets.
- Strong understanding of best practices for direct response marketing through various digital channels in different markets.
- Strategic thinker with an entrepreneurial mindset who is data-driven with a focus on growth.
- Passionate about fashion/luxury brands (specific brand experience is not required).
- Excellent attention to detail with the ability to meet deadlines accurately.
- Self-starter who takes initiative in identifying areas for improvement.
- Proficient in Excel/Google Sheets for analyzing marketing performance data.