Product Marketing Manager, Consumer

About the role

We're seeking a talented Product Marketing Manager to help us scale consumer launches and initiatives for Claude.ai. This role will develop and execute marketing strategies to launch consumer-focused product updates, boost brand awareness, drive product sign ups across our portfolio of products, and create engaging full-funnel journeys for our most popular use cases.

The ideal candidate has a strong product and growth marketing background combined with experience in consumer marketing, including brand and influencer strategies, content creation, and cross-functional collaboration.

Responsibilities:

• Develop and execute comprehensive go-to-market strategies for consumer-facing product launches across our web, iOS, and Android surfaces
• Lead positioning, messaging, and value proposition development for product updates
• Collaborate with the growth and core product team around full-funnel user experiences, from acquisition to retention
• Integrate influencer marketing campaigns into broader product marketing strategies to accelerate adoption for our products and the Claude model family
• Develop programs to activate power users and generate authentic user content across social platforms
• Analyze market trends, user behavior, and campaign performance to inform product marketing strategies
• Align paid ads, social initiatives, and campaigns with overall product marketing objectives in partnership with product, growth, and marketing teams

You may be a good fit if you:

• Have 5+ years of experience in product and growth marketing, with expertise in B2C and B2C2B
• Demonstrate strong product marketing fundamentals: positioning, messaging, go-to-market strategy, and product launch execution
• Possess knowledge of social platforms, content creation, and influencer ecosystems
• Excel at developing creative, resonant campaigns that effectively communicate product value to target audiences
• Demonstrate a track record of driving user acquisition and retention through strategic product launches and full-funnel campaigns
• Offer strong analytical skills for measuring and optimizing campaign and product marketing performance
• Communicate effectively and manage projects across multiple teams

Deadline to apply: None. Applications will be reviewed on a rolling basis.