Job Description
The Global Communications team is seeking a data-savvy communications professional to lead our insights and analytics practice. In this role, you’ll be the bridge between data insights and communications strategy, helping our team to make informed decisions and measure the impact of our work.
As part of our communications function, you’ll serve as the lead on channel management and optimization, driving production and publishing, analytics, measurement, and web governance across Corporate Communications. This leader will oversee our channels and partner closely with the IT team to define the needs for future functionalities, releases, and platform capabilities.
The Director, Channel Insights & Analytics will identify opportunities to drive a best-in-class digital experience for the company. This leader will also work closely with the Head of Digital Content and Enterprise Social Media Teams to optimize content performance and ensure that the appropriate channel is chosen for content and campaigns, and actively measure the results and response to inform future execution.
The director will also partner with the IT team, internal subject matter experts, and agency partners to diversify and test paid social and search campaign strategies with the goal of increasing traffic and engagement across .com content. The director will leverage social listening data to identify content opportunities, trends and gaps, as well as potential reputational risks. The candidate will work across communications to optimize social listening advancements and capabilities to drive improved brand impact and strategy.
This individual will supervise a team that manages the production and publishing across our channels including corporate website, intranet, and internal employee e-mails. Success in this role will require a broad understanding of the content development process along with strong collaboration across content experts, creative, channel teams including Enterprise Social Media, external agencies and the IT Corporate Communications value team lead.
Responsibilities includes:
Develop and maintain a brand reputation framework standard.
Analyze data spanning web metrics, media coverage, social media metrics, and market research to provide actionable insights to comms teams and business partners across the enterprise.
Drive channel strategy and management in collaboration with a cross-functional team and the IT team across the enterprise.
Deliver social media listening optimization in collaboration with the communications teams and technical teams across the enterprise.
Execute content through the appropriate channels In line with the communications strategic plan.
Develop a metrics plan for each channel and actively monitor, synthesize data into insights, and make recommendations to optimize content and channels.
Coordinate with Head of Digital Content and Social Media teams on communication performance metrics, customer insights and lead plans to optimize owned and earned media.
Establishes benchmarks and actively monitors brand reputation, identifying actionable insights.
Identifies market research needs and collaborates across in-house market research team, agency partners, and subject matter experts.
Lead a metrics working group across Global Communications to ensure that the communication strategy is driven by data and insights.
Supports optimization of social media listening strategy COE and support model
Continuously study trends in channels and how that impacts the company channel strategy.
Location/Commute:
Applicant must have ability to work from our headquarter site in Rahway, NJ
We offer Hybrid Work Model (combination of 3 days In-office & 2 days offsite/remote).
This position cannot be 100% remote.
Education Minimum Requirement:
Bachelor’s Degree with 8 or more years of communications experience OR
High School diploma with at least 10 years of equivalent experience which could include: communications, media, and/or military.
Required Skills
10+ years of experience managing channels, in-house in a communications or marketing function or at an agency.
Deep knowledge and expertise with Google Analytics, market research, and social listening tools.
Prior expertise in process development and operations.
Expert level knowledge of SEO, SEM and content management systems.
Ability to juggle multiple, competing demands.
Proactivity and ability to react expeditiously to market events.
Leadership to appropriately guide external agencies and lead working groups across the broader organization.
Strong oral and written communication skills.
Strong project and time management skills.
Outside-in perspective.
#MSJR
NOTICE FOR INTERNAL APPLICANTS
In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.
If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.
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U.S. Hybrid Work Model
Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.
The Company is required to provide a reasonable estimate of the salary range for this job in certain states and cities within the United States. Final determinations with respect to salary will take into account a number of factors, which may include, but not be limited to the primary work location and the chosen candidate’s relevant skills, experience, and education.
Expected US salary range:
$164,800.00 - $259,400.00Available benefits include bonus eligibility, long term incentive if applicable, health care and other insurance benefits (for employee and family), retirement benefits, paid holidays, vacation, and sick days. A summary of benefits is listed here.
San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance
Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance
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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
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RegularRelocation:
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Job Posting End Date:
11/4/2024- A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
Requisition ID: R314579
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