Job Title : Manager, Marketing
Department :Marketing
Reports to :Director, Integrated Marketing
# Direct Reports :N/A
Perks and Benefits:
FREE: breakfast, lunch, parking, on-site gym and training classes, and gym membership at Chicago Athletic Clubs. Free Peloton membership, casual dress environment, access to United Center concert events, competitive total rewards package, full benefits (medical, dental, vision, 401k matching, paid life insurance), comprehensive PTO package, social events, volunteer opportunities, and focused learning and development.
What It's Like Working Here:
The Chicago Blackhawks experience isn't just on the ice. Our office, located in the United Center, promotes a fun, engaging, fast-paced and collaborative atmosphere where we can celebrate both hockey and each other. Our commitment to curating an environment where all individuals feel empowered to bring their best self to work each day can be seen throughout our organization. Whether you are a job seeker looking to join the organization, a current member of our amazing team, or someone looking to help support our mission, our goal is the same - to reimagine the potential of hockey, which we strive to achieve through memorable, inclusive experiences.
The Top Shelf:
The Chicago Blackhawks are seeking a Manager, Marketing to provide dedicated marketing support to our Amateur Hockey and Fifth Third Arena departments. This position will be responsible for developing and executing comprehensive marketing strategies to promote Fifth Third Arena and increase participation in amateur hockey programs, as well as drive long-term strategic efforts to the Chicago Blackhawks mission of Growing the Game of hockey. You will collaborate with internal stakeholders to ensure consistent brand messaging and successful marketing campaigns. Candidates will use a proven track record in marketing, a passion for the sports and entertainment industry, and the ability to drive results to advance the Chicago Blackhawks commitment to growing the sport of hockey.
How You'll Contribute:
- Develop and implement strategic marketing plans to promote Fifth Third Arena and associated programs, including public skating sessions, figure skating, lessons, hockey programs, building tours, facility & private space rentals, restaurant, bar, and catering amenities, and other special events.
- Lead and manage content coordinator, providing guidance, setting goals, and ensuring the successful execution of marketing campaigns.
- Conduct market research and competitor analysis to identify target markets, customer preferences, and emerging trends, and use these insights to inform marketing strategies and tactics.
- Oversee the creation and production of marketing materials, including but not limited to brochures, flyers, posters, and in-arena promotions ensuring consistency and high-quality standards.
- Utilize various marketing channels, including social media platforms, online advertising, community partnerships, and traditional media, to reach target audiences and generate interest in Fifth Third Arena and Amateur Hockey initiatives.
- Monitor and analyze key marketing performance metrics, such as website traffic, program registrations, social media engagement, and customer feedback, and provide regular reports to management to evaluate campaign effectiveness and make data-driven decisions.
- Develop and manage campaign budgets, allocating resources effectively and optimizing marketing spend to achieve desired outcomes.
- Oversee and coordinate marketing strategies across multiple brands, ensuring cohesive messaging, brand consistency, and optimized performance for each unique audience.
- Cultivate and maintain relationships with external stakeholders, such as media partners, sponsors, community organizations, and influencers, to maximize brand exposure and drive collaborative marketing initiatives.
- Collaborate with cross-functional teams, Amateur Hockey, Fifth Third Arena Business Development & Operations, Corporate Partnership, Business Strategy and Analytics, and other departments, to align marketing efforts with overall business objectives and ensure seamless execution of promotional activities.
- Stay up to date on industry trends, emerging marketing techniques, and best practices, and apply this knowledge to continuously innovate and improve marketing strategies.
Player Stats and Qualifications:
- Minimum of 5 years of experience in sports marketing required.
- A bachelor's degree in marketing, business administration, communications, or a related field is required.
- Experienced in developing and implementing marketing strategies, conducting market research, managing advertising campaigns, and utilizing various marketing channels such as social media, email marketing, and content creation.
- A strong understanding of the ice rink and sports/recreation industry to effectively promote and market programs, events and facilities.
- Excellent written and verbal communication skills for creating compelling marketing materials, interacting with customers, and collaborating with internal teams. Strong interpersonal skills in building relationships with sponsors, community partners, and program participants.
- The ability to think strategically, analyze market trends, and adapt campaigns accordingly.
- Proficiency in data analysis and measurement to track the success of marketing efforts.
- Familiarity with marketing analytics tools, such as Google Analytics to assess campaign performance, identify trends, and make data-driven decisions.
- Ability to prioritize tasks, meet deadlines, and handle multiple projects simultaneously.
- Flexibility: Willingness to work evenings, weekends, and holidays as required, especially during peak seasons and events.
- Demonstrated aptitude for driving results.
- High attention to detail.
- Demonstrates Chicago Blackhawks core values of integrity, curiosity, empathy, collaboration, and originality.
The Team:
The Chicago Blackhawks started their journey as one of the NHL's "Original Six" professional ice hockey teams in 1926. Members of the Central Division in the NHL's Western Conference and six-time Stanley Cup Champions (1934, 1938, 1961, 2010, 2013, 2015), the team calls the United Center home.
Each day the Team works to uphold our mission to reimagine the potential of hockey. At its core, the team and greater organization uphold its mission through its core values centered around integrity, curiosity, empathy, collaboration, and originality. They are fiercely dedicated to evolving and delivering new and legendary fan experiences and captivating new and diverse audiences, both on and off the ice. As part of their unwavering commitment to drive impact and purpose in the Chicago community, the organization opened the Fifth Third Arena (the team's official practice facility and community space for youth hockey development), continues to make expansions to the Chicago Blackhawks Foundation, and acquired the AHL team the Rockford IceHogs.
The Chicago Blackhawks continue to grow in its commitments to honor and celebrate Black Hawk's legacy by offering our platforms, making meaningful contributions, collaborating with Native American people, and reimagining ways to support the many Native American people and communities they live amongst and alongside. They engage in this work through their formal partnership with Black Hawk's ancestral tribe, the Sac and Fox Nation of Oklahoma, which the tribe established with the Chicago Blackhawks in 2021.
The Chicago Blackhawks is an equal opportunity employer that values diversity at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applications will receive consideration for employment without regard to gender, race, religion or religious creed, color, gender identity, gender expression, national origin, ancestry, physical or mental disability, medical condition, marital status, registered domestic partner status, age, sexual orientation, military or veteran status, or any other basis protected by federal, state, local law, ordinance, or regulation and will not be discriminated against on these bases.