Marketing Specialist (Shopify and Digital)

Summary

We are looking for an experienced Marketing Specialist with 4-6 years of expertise in managing Shopify platforms, crafting effective social media strategies, and executing digital advertising campaigns on Google, Meta, and social media platforms like TikTok. The ideal candidate will have a proven track record of driving online sales, growing brand visibility, and increasing customer engagement through strategic marketing initiatives. To be successful, you should understand how to leverage data to make informed decisions.

Responsibilities

Shopify Management

1. Oversee the setup, customization, and optimization of Shopify stores.
2. Implement strategies to enhance user experience, streamline the customer journey, and maximize conversion rates.
3. Regularly update product listings, pricing, and promotions on the Shopify platform.

Social Media Strategy

1. Develop and execute comprehensive social media strategies across platforms such as Instagram, Facebook, Twitter, and LinkedIn.
2. Create engaging and shareable content that aligns with brand identity and marketing objectives.
3. Monitor social media trends, audience behavior, and competitor activities to inform strategy adjustments.

Digital Advertising

1. Plan, execute, and optimize paid advertising campaigns on Google Ads and Meta Ads (formerly Facebook Ads).
2. Conduct keyword research, A/B testing, and audience segmentation to improve ad performance.
3. Manage advertising budgets effectively to achieve maximum return on investment.

Analytics and Reporting

1. Utilize analytics tools to track and analyze key performance metrics.
2. Provide regular performance reports and actionable insights to stakeholders.
3. Adjust marketing strategies based on data-driven analysis to achieve optimal results.

E-commerce Integration

1. Integrate marketing efforts with e-commerce platforms, particularly Shopify, to drive online sales.
2. Implement and optimize features such as product feeds, dynamic retargeting, and abandoned cart recovery.

Brand Consistency

1. Ensure brand consistency across all marketing channels and campaigns.
2. Collaborate with design teams to create visually appealing and cohesive marketing materials.

SEO and Content Optimization

1. Work collaboratively to optimize website content for search engines, improving organic visibility.
2. Implement on-page SEO best practices and content strategies to enhance overall website performance.

Qualifications

1. Bachelor's degree in Marketing, Business, or a related field, or equivalent work experience.
2. 4-6 years of hands-on experience in marketing, with a focus on Shopify, social media, and digital advertising.
3. Proven track record of successfully managing and optimizing Shopify stores.
4. Expertise in creating and executing social media strategies across multiple platforms.
5. Proficiency in setting up and managing paid advertising campaigns on Google Ads and Meta Ads.
6. Strong analytical skills and experience with data-driven decision-making.
7. Excellent communication skills and the ability to collaborate with cross-functional teams.
8. Certifications in Google Ads and Meta Ads are a plus.
9. Strong problem-solving skills.
10. Ability to work well in a collaborative team environment.
11. Excellent communication and presentation skills.
12. Adaptable and continuous learner.
13. Ability to take feedback and formulate new strategies.
14. Highly driven to hit goals and succeed.
15. Ability to understand and stay current with social media trends.
16. Strong creative eye.