Job Description: Account Supervisor
Stanton & Company is looking for an Account Supervisor who is energetic, creative, and has great media relationships and writing skills to manage key accounts. In addition, this candidate must have an understanding of a strategic approach, deliver valuable earned press coverage, show professional client management skills and must be passionate about the brands, experts and clients with whom we work. Our clients are in the healthy, active living category, including health and wellness, beauty, fitness and sports, lifestyle and natural foods. Book PR experience is a plus. This position will work on both brands and individuals, so a combination of personal PR and brand/CPG experience is desired. The AS must have a wide range of established media relationships and be a self-starter and a great networker.
Responsibilities:
- Work with Account Directors/VP in development and execution of communications strategies and plans
- Draft press releases and pitches; pursue timely press opportunities and proactive outreach to support Agency clients, brands and individuals
- Secure top-tier media coverage, including profile and product placement and pivot strategy and tactics when necessary
- Serve as client lead, managing day-to-day aspects of key accounts including press outreach, activations and partnerships and ongoing account support/admin
- Oversee/manage support team for mailings/product launch timelines, execution of PR plans, developing media lists, and status reports
- Organize media-driven events and media tours (desksides)
- Write public relations materials: press releases, media alerts, bios, fact sheets, product briefs, etc.
- Negotiate and manage influencer contracts and relationships
- Develop and manage client budgets (e.g., event, travel)
- Manage and develop junior team members and interns
Attributes:
- Strong communication skills, both written and spoken
- Creative, out-of-the-box thinker
- Solid media relationships across categories (health and wellness, beauty, business, sports, lifestyle, etc.)
- Social media savvy with an understanding of how PR and digital work hand-in-hand
- Proactive, great multi-tasker and self-starter
- Works efficiently and has exceptional ability to manage multiple projects and meet tight deadlines
- Charismatic, high-energy and team-player
- Appreciation for brands and personalities that promote healthy/active living
- Experience working with influencers and an understanding of influencer network and opportunities
- A pulse on the broader marketplace (health and wellness, women’s empowerment, sports, entrepreneurship, entertainment) for partnership and event sponsorship/sampling opportunities
Experience:
6-8 years of agency or in-house PR experience
About us:
Stanton & Company LLC is a full-service sports and lifestyle marketing and PR agency with a focus on healthy, active living. We represent a variety of philosophy-driven brands and individuals, and our services include public relations, influencer engagement, partnership development, marketing representation and event production.