The Brand Managers is responsible for ensuring that the products, services, and product lines that fall under their domain resonate with current and potential customers and is in line with the brand strategies and message of each respectively. To do so, this individually must continuously monitor marketing trends and keep a close eye on competitive products in the marketplace. They also implement all aspects of the outfacing marketing both B2B and B2C to include but not limited to ad buying and placement, asset creation (visual and literary), and public appearances and announcements made by employees and affiliates. Reporting to the Marketing Director, Brand Managers serve as the point-person for developing, implementing, and executing marketing initiatives and activities for their particular brand. These initiatives and activities include campaigns (print, web, social media, broadcast, etc.), events, corporate responsibility programs and sponsorships.
Responsibilities:
- Maintain a company's public image through the implementation of marketing initiatives
- Build relationships with influencers, journalists, and media outlets
- Oversee social media accounts and ensure brand consistency
- Evaluate, schedule, and manage personnel for all upcoming events
- Make decisions about the cost of branding and analyzing trends in customer spending
- Manage and develop P&L and driving market growth
- Interact with the Finance Dept. to finalize Annual Marketing Budget
- Communicate with company executives, marketing personnel, and public figures
- Complete research into industry trends and public perception
- Aid in the creation of marketing and advertising campaigns to strengthen brand identity
- Develop custom marketing and advertising strategies
- Create designs and layouts for media outlets
- Write pitches, blog posts, product descriptions, and articles
- Conduct meetings with potential partners and customers
- Oversee marketing staff
- Assist in managing relationship with affiliate marketing company
- Summarize Weekly Open Projects
- Have a working knowledge of all products and the ability to speak to customers and media about said products
- Provide Marketing support for travel events to include up to 25% travel
- Assist in catalog creation
- Attend and participate in tradeshows throughout the year as directed
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. These requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Associate's or Bachelor's degree in marketing or business or related field experience of 5 years
- Firearms Experience and/or knowledge required
- Expert knowledge of marketing and related subjects (advertising, market research, consumer behavior, marketing analytics)
- Familiarity with the latest trends, technologies, and methodologies in graphic design, web design, production, etc.
- Strong organizational skills and ability to work independently
- Business savvy
- Leadership characteristics
- Excellent written and verbal communication skills
- In-depth understanding of the company's current products and future concepts
- A willingness to listen
- Ability to think creatively and innovatively
- Budget-management skills and proficiency
- Analytical skills to forecast and identify trends and challenges
- Proficiency with Microsoft Office Suite and internet navigation
- Must be able to multi-task
- Excellent attention to detail
- Ability to prioritize workload and handle multiple assignments in a timely manner