At Gensler, we design for people. We leverage our global perspective and local presence to innovate at every scale. We're not just designers. We're tinkerers, craftspeople, visionaries, innovators, and thought leaders. Fueled by passion and entrepreneurial spirit, our people bring new ideas to solve the world's most challenging problems, like designing a more resilient, inclusive, and equitable future for our communities and cities.
Gensler's global marketing and brand communications studio is a design-driven content team that elevates the work, people and ideas of the world's foremost architecture and design firm through bold creativity and brand innovation. We are a radically collaborative team of designers, editors, and marketing strategists who seek to bring our firm's mission, purpose, and guiding principles to life through storytelling to grow the firm and attract the world's top talent to join us in our mission to create a better world through the power of design.
Your Role
We are seeking a Marketing Automation Specialist/Manager with expertise in Salesforce's Account Engagement (formerly Pardot) tool to join our global marketing & brand communications team. We're looking for a self-starter and clear communicator who will be excited to drive a vision for our marketing automation platform - Account Engagement - with a passion for engaging with our clients through content marketing. As the central point of contact for email marketing and the subject matter expert for Account Engagement, this role will be responsible for developing and implementing marketing strategies, managing campaigns, analyzing data, and optimizing marketing activities to drive business growth with our partners in our regional offices. This role will report to our firmwide CRM manager and serve as both an analytical and creative partner to our multi-disciplinary studio of editors, designers, and strategists, as well as regional marketing teams who are driving bottom-of-funnel marketing locally with our clients.
What You Will Do
- Create and manage email templates, landing pages, forms, and complex workflows aligned with the Gensler brand
- Collaborate with our editorial and design teams on campaign strategy and branded templates, specifically for weekly newsletters and other targeted client email outreach
- Plan, execute, test, and report on marketing automation campaigns
- Serve as the primary point of contact and subject-matter expert for email marketing for the firm
- Work closely with the firmwide CRM Manager and Information Systems (IS) team to drive and prioritize our Account Engagement (formerly Pardot) product roadmap and features
- Champion email marketing and marketing automation best practices with documented processes and cross-train regional teams
- Address front-end technical questions related to HTML emails and landing pages
- Develop methods for collecting data, such as calls to action (CTAs); form submissions; A/B testing; etc
- Manage and analyze data, including client segmentation strategies, engagement, optimization, and campaign performance metrics
- Develop and execute strategies to improve email metrics and campaign automation
- Integrate Account Engagement and marketing automation with Salesforce and other tools to ensure data accuracy
- Stay on top of marketing automation trends, strategies, and tool features - and translate into digestible content for studio leadership and partners
- Bachelor's Degree or higher in Marketing, Management Information Systems, or related field
- Salesforce Certified Account Engagement (formerly Pardot) Specialist certification is preferred
- 4+ years of experience with marketing automation projects, with a proven experience in marketing automation programs on Salesforce and Account Engagement or similar platforms
- Deep understanding of Salesforce CRM, email marketing best practices, and compliance regulations (e.g., CAN-SPAM, GDPR)
- Proficiency in HTML and CSS
*The compensation range for the Los Angeles is estimated to be $99,500-104,500k plus bonuses and benefits and contingent on relevant experience.
*The compensation range for San Francisco is estimated to be $106,500-111,500 plus bonuses and benefits and contingent on relevant experience.
Life at Gensler
At Gensler, we are as committed to enjoying life as we are to delivering best-in-class design. From curated art exhibits to internal design competitions to "Well-being Awareness Week," our offices reflect our people's diverse interests.
We encourage every person at Gensler to lead a healthy and balanced life. Our comprehensive benefits include medical, dental, vision, disability, wellness programs, flex spending, paid holidays, and paid time off. We also offer a 401k, profit sharing, employee stock ownership, and twice annual bonus opportunities. Our annual base salary range has been established based on local markets.
As part of the firm's commitment to licensure and professional development, Gensler offers reimbursement for certain professional licenses and associated renewals and exam fees. In addition, we reimburse tuition for certain eligible programs or classes. We view our professional development programs as strategic investments in our future.
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