Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone.
We are currently seeking our newest innovator to join our dynamic Marketing team as a Sr. Marketing Manager, Home Appliances! This is an on-site in-person role requiring you to be in the office Monday - Friday at our Englewood Cliffs NJ North American HQ office.
Key Responsibilities:
- Embrace LG's consumer experience marketing strategy built on a data-driven marketing mindset.
- Work with Home Appliance Marketing Director to develop and implement best-in-class marketing strategies and initiatives - and the metrics that measure their impact - to deliver business and brand equity goals.
- The Senior Marketing Manager partners and influences cross-functional marketing teams to plan, develop and execute end-to-end integrated campaigns.
- Deploy integrated marketing communication campaigns across all elements of the marketing mix from advertising to in-store, leveraging Paid, Owned and Earned channels.
- Lead commercialization of new product launches, translating functional and technical specs into compelling and differentiated consumer propositions across key home appliance categories.
- Develop and manage campaign and new product launch asset toolkits to drive consistency of omni-channel communications, with a key focus on lg.com.
- Support brand director on key activities including annual planning and budget management.
- Ability to report, analyze and optimize marketing campaigns throughout the year to drive actionable insights for future initiatives.
- On-going monitoring of brand and lg.com metrics, identifying opportunities and risks.
- Monitor competitive landscape and identify implications, potential business impacts.
Job Requirements:
- Bachelor's degree in marketing or related field with 7+ years of digital marketing, marketing strategy and/or new product commercialization with a proven track record of results.
- Experience in e-commerce marketing communication development and digital storytelling.
- Experience in developing and deploying integrated marketing campaigns, including executing against marketing and business strategies, aligning internal teams, monitoring performance, measuring results and campaign recapping.
- Experience in marketing campaign development, supporting new product launches, success in managing agencies, experience in collaborating with cross-functional partners in a matrixed environment.
- Ability to develop and present compelling, engaging and polished PowerPoint presentations that inform, inspire and influence.
- Ability to distill data and complex business issues into effective storytelling that clearly articulates solutions, opportunities and recommended action.
- Manage, coach and develop direct report as well as lead cross-functional team to ensure executional excellence.
- Strong attention to detail. Ability to tightly manage timelines and budgets.
- Ability to quickly learn new systems for project and asset management.
Skills/Knowledge/Ability:
- Strategic thinker that is able to connect the dots between strategy and tactical execution.
- Entrepreneurial courage and accountability.
- Creative problem solver.
- Knowledge of culture, trends.
- Excellent written and verbal communication.
- Digital mindset. Experience in developing multi-channel/integrated campaigns.
- Responsiveness and strong follow-through skills.
- Resilient - Able to work in a fast-paced environment and can pivot quickly based on changing business needs and macro trends.