Ware Outbrain.
Outbrain is a leading technology platform that drives business results by engaging people across the open Internet, reaching over a billion unique users a month around the world. Outbrain’s technology provides personalization, engagement, and monetization solutions to thousands of digital media properties, including a number of the world’s most prestigious publishers. For tens of thousands of advertisers around the world, Outbrain helps attract new customers and grow their businesses, driving measurable results and return on investment.
We offer a unique advertising solution across the entire purchase funnel, serving tens of thousands of brands, from small businesses to large Fortune 500 enterprise brands and the agencies that support them. Outbrain’s value proposition to advertisers is to deliver measurable engagement that drives business outcomes.
Outbrain is seeking a Product Marketing Director to lead Outbrain’s Performance and Mid-Market Advertising business, driving adoption and growth for our core product, Amplify. This position will be in charge of spearheading a strong product marketing strategy that will act as a link between our business and product teams, representing our customers' needs in shaping product requirements, and effectively transforming features into cohesive sales positioning and collateral for target audiences.
This role will partner with one experienced Product Marketing Manager who will support you on executing the Product Marketing strategy.
A day in the life
As the Director or Performance and Mid-Market Advertising at Outbrain, you will play a pivotal role in driving the growth of our advertising business by developing and implementing growth-focused programs tailored to key advertiser segments globally. You are an independent leader responsible for leading the product marketing strategy of our core Amplify platform, working closely with cross-functional teams to achieve our advertiser acquisition, retention, and product adoption goals.
- Proactively identify areas of focus, build and implement product marketing programs, and articulate your strategy globally to make an impact and achieve our goals.
- Collaborate with cross-functional teams (Product, Sales, Finance, Legal, etc.) to define a strategy for Amplify product launches.
- Own go-to-market strategy, define success metrics, and partner with marketing for impactful launches and promotions.
- Partner with product teams to shape the future direction of Amplify products and ensure launches align with overall vision.
- Develop compelling positioning collateral and materials that articulate the value of Amplify for different customer types.
- Analyze market trends and feedback to pinpoint growth areas and formulate impactful strategies.
- Maintain a strategic view of the advertising ecosystem, understanding both business and consumer needs.
- Quickly grasp key market profiles and stay informed about evolving user needs.
- Clearly define and convey the value proposition of Amplify products to internal teams through training and collateral.
- Assess the adoption and impact of released features, driving continuous improvement.
What you’ll bring
- 4+ years of Product Marketing (Ad Tech/SaaS or Startup)
- Strong analytics (quantitative & qualitative) with customer research
- Proven track record in data-driven problem-solving and strategy
- Proficiency in presentation skills and comfort presenting to and communicating with senior leadership
- Proficient in media/digital advertising
- Excellent communication & creativity
Bonus :
- Remote management experience
- SMB/Mid Market client experience
- Direct response marketing knowledge
More than Snacks:
- Brand new NYC office in the Flatiron district with a flexible hybrid working model (3 days a week in the office required)
- Generous rolling vacation package and unlimited sick days
- Become part of our success with our equity program
- World class healthcare options that are partially covered by Outbrain above benchmark (Medical, Dental, Vision, and Life Insurance, 401K Plan with matching)
- Opportunities to join our mentorship program and inclusive Employee Resource Groups
- Full access to LinkedIn Learning and our in-house SmartBrain educational platform
- Global Onboarding Experience
We Recommend #LifeAtOutbrain
Outbrain is an equal employment opportunity employer and committed to diversity and inclusion at all stages of recruitment and employment. Our company culture is welcoming, dynamic, diverse, global, and built on top performance.
Did you know "trust" is one of our core values? We apply this value to our day-to-day by working collaboratively on a global scale. With managers and teammates often sitting in other countries and time zones, we value communication, patience, and open-mindedness to all cultural backgrounds. We encourage all ideas, and everyone gets a seat at the table!
Our team is made up of individuals who are approachable, resourceful, passionate, and proactive. We foster a sense of belonging through our Employee Resource Groups –employee-led groups in which we debate topics and drive change. From OB Green (environmental), OB WE (women empowerment), OB Good (charitable initiatives) to OB4E (diversity, equity, and inclusion), you’ll be able to share your passions with likeminded people.
The annual base pay range for this position is $160,000.00-$180,000.00. The actual amount offered may be higher or lower, based on non-discriminatory factors such as experience, job-related knowledge, skills, and abilities. In addition to salary, you may be eligible for an equity package, as well as our competitive benefits and perks to support you and your family as part of Outbrain's total rewards package.
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