This role will be part of the Marketing Science team focusing on supporting our global small businesses by better understanding how these businesses can grow using our platforms through data and science. The team is made up of highly quantitative measurement individuals with a diverse set of backgrounds. The ideal candidate for this position is highly analytical with digital advertising effectiveness and research methods background along with a natural curiosity to understand how things work. The person in this role will be responsible for building strategies and proactive initiatives executed globally in partnership with our various channels. They will be responsible for identifying opportunities to develop and refine different treatments and supporting the go to market strategy for different AI initiatives. They will be working in a highly analytical team executing key advertising and measurement research projects intended to deliver strategies and insights that will help small businesses grow.
Marketing Science Consultant Responsibilities
Design proactive programs and treatments (research & analytics initiatives or other go to market strategies) that can help the small businesses onboard to advertising and grow specifically focusing on the AI strategy.
Drive advertiser adoption of marketing best practices and products to ensure successful onboarding to advertising.
Identify research & analytics initiatives that create clear understanding of how Marketing Science can help small business segments grow.
Work closely with sales, product, and other cross-functional teams to drive direct impact on small business marketing strategy.
Communicate results and illustrate suggestions in creative ways to stakeholders and partners.
Build processes that scale ad-effectiveness research initiatives.
Advocate for small businesses with other research and product teams to ensure that solutions are designed with businesses of all shapes and sizes in mind.
Minimum Qualifications
Currently has, or is in the process of obtaining a Bachelor's degree in a directly related field, or equivalent practical experience. Degree must be completed prior to joining Meta.
3+ years experience in a quantitative field, such as consulting, market research, media research.
Experience in working with large datasets and using SQL or similar tools for data extraction and manipulation.
Experience communicating complex concepts to non-technical audiences.
Experience with scoping and executing research projects with clients and/or cross-functional stakeholders.
Experience in applied research with focus areas such as media consumption, consumer behavior or marketing effectiveness.
Experience with digital advertising measurement methods and technologies.
Preferred Qualifications
Experience working with structured and unstructured datasets, statistical software such as R, SPSS, SAS as well as data extraction tools such as Hive and/or SQL.
Knowledge of dynamics and structure for sales teams.
For those who live in or expect to work from California if hired for this position, please click here for additional information.
Locations
Data Center
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to
Compensation: $113,000/year to $152,000/year + bonus + equity + benefits. Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
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