Digital Media Content Specialist

Position Type:
Administrative Support Staff/Secretary
Date Posted:
10/18/2024
Location:
Administration Compound
Date Available:
2024-25
Closing Date:
11/03/2024
Job Title: Digital Media Content Specialist
Pay Program: Support Staff
FLSA Status: Non-Exempt
Reports to: Public Information Officer
Pay Range: CH 14 $25.04 - $27.88
Work Year: 207 Days / 4 Hours
VISION: To Engage, Equip, and Empower Each and Every Student, Each and Every Day.
SUMMARY: Operating under the general direction of the Public Information Officer and with District Administrators, the Digital Media Content Specialist oversees the content and all updates to the District's web page including 46 ± school-based sites/pages. This employee works continuously with Building Leaders and/or Secretaries to lead process changes while honoring customization, and also ensuring universal policies and procedures are followed. Supports include designing projects to include flyers, video, newsletters, notices, and more. The Specialist may also assist with writing content and messaging optics. Position also is the district's administrator for Peachjar software - used to send weekly flyers and communications to parents, students, and staff. Media Content role will be assigned to District level committees and projects for instance, facilitating a Steering Committee charged with researching and making recommendations for improvements to the District's two-way communication platform. In addition, w orking with the Technology Department to convert our Portable Document Format (PDF) files to be compliant with the Americans with Disabilities Act (ADA) accessibility regulations and statutes. Note: As a new position to the District these responsibilities are under development and may evolve over time.
ESSENTIAL DUTIES AND RESPONSIBILITIES: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Job Responsibility Descriptions

1. The District's Digital Media Content Specialist oversees the content and all updates to the District's web page including 46 ± school-based sites/pages. Employee is charged with creating and implementing a system for regular submissions and content updates that includes the entirety of Media needs for our departments, schools, and the District on whole. This employee works continuously with Building Leaders and/or Secretaries to lead process changes while honoring customization, and also ensuring universal policies and procedures are followed . Employee applies WEB analytics and marketing tools working to improve the visibility and search rankings of our websites/pages. School-based requests this role supports are both routine and non-routine and with each requiring differing timelines and District base-line knowledge. The Specialist works to support as many of these requests as scheduling allows. Supports include designing projects to include flyers, video, newsletters, notices, and more. The Specialist may also assist with writing content and messaging optics. This role also regularly completes and tests any needed updates to the District's web-page foreign language (7) links, confirming functionality.

Position also is the district's administrator for Peachjar software - used to send weekly flyers and communications to parents, students, and staff. D51 receives content submissions from other non-profit agencies, businesses and individuals and the Specialist vets each item for appropriateness and adherence to D51 policies. Controversial or questionable items may be discussed with Supervisor and/or D51 in-house legal counsel for a resolution.

1. Launching and facilitating a District steering committee that includes but is not limited to Technology, Legal, Area Director(s), and end-users and is charged with researching and recommendations for improvements to the District's two-way communication platform. Used primarily by and between schools (teachers), students, and families (parents) this employee organizes and brings together staff to address deficiencies, inconsistencies, and needed improvements to software functionality including security/access. Duties assigned under this responsibility may evolve as the project advances and moves into a testing and implementation phase. As the facilitator, this employee holds expectations for professional supportive communications assisting each participant through their project responsibilities.

1. Working with the Technology Department to convert our Portable Document Format (PDF) files to be compliant with the Americans with Disabilities Act (ADA) accessibility regulations and statutes. Government ADA regulations are currently being refine and finalized and this role stays current and is a resource for the most recent status updates. ADA updates to be addressed include for instance, all websites and pages are to be screen reader friendly, videos will have a closed caption option, and forms will be accessible.

1. This position includes a responsibility to provide back-up for the department's Communications Specialist sharing in the duties and responsibilities when that person is unavailable. While not expected to perform all responsibilities, the employee will cross train on general operations and be knowledgeable of the duties of that position. This expectation is reciprocal and the Communications support positions require collaboration sharing internal processes, information, and current projects appropriately.

1. Perform other duties as assigned. Note: As a new position to the District these responsibilities are under development and may evolve over time.

EDUCATION AND RELATED WORK EXPERIENCE:

• Associate's Degree in Communications, Marketing, Digital Media, Public Relations, or relevant field/industry required*;
• Minimum two years' experience in multi-media, public relations, communications or other relevant field/industry*;
• *Acceptable demonstration of acceptable education and/or experience will be at the sole discretion of the District

LICENSES, REGISTRATIONS or CERTIFICATIONS:

• Criminal background check required for hire;
• Valid Colorado driver's license required for hire;
• Requirement to obtain District's small vehicle Permit within 60 days of hire; must maintain driving record to meet District's minimum insurance requirements;
• Personal transportation that would allow for travel to and from the District's 50+ sites;
• Attend and successfully complete all staff development training as required by state law or as directed by Supervisor.

TECHNICAL SKILLS, KNOWLEDGE & ABILITIES:
Legal Knowledge - Digital Media Content Specialist must possess a working knowledge of and promote and enact federal, state, and District education policies, standards, and procedures. This position is responsible for supporting District systems in understanding and abiding by legal and ethical boundaries as outlined in the:

• Every Student Succeeds Act (ESSA 2015)
• Individuals with Disabilities Education Act (IDEA 2004)
• Family Educational Rights and Privacy Act (FERPA 1974)
• Children's Online Privacy Protection Act (COPPA 1998)

Cultural Awareness - Videographer holds a basic knowledge expectation regarding local cultural diversity and how District services are best provided. Other knowledge expectations include but are not limited to:

• Exceptional writing skills with consultive abilities to conceptualize and design media content ;
• Well-developed customer service and public relations skills for a diverse audience;
• Well-developed oral and written English communication skills; Spanish language skills are desirable;
• Well-developed interpersonal relationship building skills;
• Ability to be adaptable and flexible with collaborative critical thinking and problem-solving capabilities;
• Ability to manage competing priorities with frequent interruptions in a timely manner;
• Ability to maintain confidentiality in all aspects of the job; especially as it relates to external communications;
• Ability to promote and follow Board of Education policies and building and department procedures;
• Ability to communicate, interact and work effectively and cooperatively with people from diverse ethnic and
  educational backgrounds;
• Ability to recognize the importance of safety in the workplace, follow safety rules, practice safe work habits, utilize appropriate safety equipment and report unsafe conditions to the appropriate administrator.

MATERIALS AND EQUIPMENT OPERATING KNOWLEDGE:

• Operating knowledge of District's web-page design software within 30 days of hire and providing technical supports within 6months of hire.
• Operating knowledge of Production and post production editing and other presentation software required within 60 days of hire;
• Operating knowledge of and experience with non-linear editing system (i.e. Premiere Pro/Final Cut Pro) required upon hire;
• Operating knowledge of and experience with personal computers and peripherals;
• Operating knowledge of and experience with typical office equipment, such as scanner, copier, fax machine, etc.
• Operating knowledge of and experience with Microsoft Operating Systems, Microsoft Word, Excel, PowerPoint, Access, Outlook, G+, and personal device OS;

Salary & Benefits:
View all salary schedules for the current school year at: Information regarding D51 Benefits can be found here: