Events Manager

Job Description
As part of ASU Learning Enterprise's mission to scale to reach learners around the globe, we are looking for a dynamic and results-driven Event Marketing Manager to lead the strategy, planning, and execution of high-impact events that boost brand visibility, generate leads, and support revenue growth. In this role, you will be responsible for creating events that directly align with business objectives, attract qualified leads, and deliver measurable return on investment (ROI). Success will come from your ability to deliver exceptional experiences that not only enhance brand presence but also contribute to the ASU's growth and engagement goals. As our first Event Marketing Manager, you will be the founding member of the event marketing function within Learning Enterprise and have the opportunity to grow into managing a high-performance team that will own event marketing strategy and execution across all of the Learning Enterprise portfolios and fundraising events.
This role is based at ASU's Tempe campus.
Working Environment

• Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding and manipulating a computer mouse; required to stand for varying lengths of time and walk moderate distances to perform work.
• Frequent bending, reaching, lifting, pushing and pulling up to 25 pounds.
• Regular activities require ability to quickly change priorities, which may include and/or are subject to resolution of conflicts.
• May be required to perform tasks in the field within and/or across University campuses.
• Ability to clearly communicate to perform essential functions.

Background Check Statement
ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.
Minimum Qualifications
Bachelor's degree in related field AND five (5) years administrative/coordinating experience including three years supervisory experience OR Any equivalent combination of education and/or experience from which comparable knowledge, skills and abilities have been achieved.
Department Statement
About the Learning Enterprise
We believe that the rigid and linear design of traditional higher education is neither an effective ladder to social and economic opportunity for all learners nor is it responsive to rapidly evolving workforce needs. ASU has responded to these challenges with the creation of Learning Enterprise (LE). We are guided by the belief that everyone should have universal access to education and opportunity. At every stage of life.
LE re-imagines the role of universities in society and evolves the design of learning offerings. These products (LE's learning offerings) are academically rigorous, tech-enabled, and outcomes-driven. They are stackable, accessible, and evidence-based - designed to respond to the needs of students and employers with the resources and values of the university.
LE's initial focus is on the following areas: foundational skills and mindsets, professional and technical career skills and personal development, cultural and civic learning.
At LE, we share a common set of values that guide our work and collaboration:
Scrappy. We are undaunted by challenges. We remain undeterred by anything that stands in the way of moving our vision forward. If we fall, we get up, over and over again. If it doesn't exist, we create it. If something doesn't work, we try something else.
Driven. We always push to be better for ourselves, for each other, and for our students. We are not defeated or guided by the status quo. We see what could be and relentlessly pursue it.
Intentional Architects. We know our attitude towards what we are doing will determine our success. We see the big picture and take deep pride in building every block that makes up our long-term vision. We are motivated by the potential of a transformed future while remaining firmly focused on tending to the tasks in front of us today.
Leading from the heart. We deeply care about people and their well-being. Everyone is unconditionally supported. We believe in human potential and invest in continuous growth.
Candid collaborators. We share ideas and feedback at all levels. We have strong opinions loosely held and intentionally engage in debate. We strive for clarity through direct and honest communication. We know our work is better for it.
Desired Qualifications

• Experience with B2B event marketing
• Budgets: Knowledge of budgets, finance and management principles and practices.
• Strategic Thinking: Ability to develop event strategies that align with business goals and deliver measurable results.
• Project Management: Proven ability to manage multiple complex projects simultaneously, from planning to execution, while meeting deadlines and budgets.
• Collaboration: Interpersonal skills, with the ability to work effectively across departments and with external partners.
• Communication: Evidence of effective communication skills, with the ability to craft compelling event content and presentations.
• Analytical Skills: Strong data-driven mindset to measure event outcomes, track OKRs, and optimize performance.
• Creativity and Innovation: Ability to think outside the box and deliver innovative event experiences that engage audiences and drive business growth.

ASU Statement
Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.
ASU is a tobacco-free university. For details visit
Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis protected by law.
Notice of Availability of the ASU Annual Security and Fire Safety Report
In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU's Annual Security and Fire Safety Report is available online at You may request a hard copy of the report by contacting the ASU PD at 480-965-3456.
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Essential Duties
1. Develop and Execute an Annual Event Strategy (First 3 months):

• Create an annual event calendar that includes at least 4 major industry events (conferences, trade shows, webinars, etc.) and 6 smaller virtual or in-person events tailored to key target audiences.
• Define goals and metrics for each event (e.g., lead generation, brand visibility, partner acquisition) in alignment with the broader marketing and business development strategies.
• Work with cross-functional teams to ensure event objectives align with product marketing and business development priorities.

2. Increase Lead Generation by 25% from Event Participation (First 6 months):

• Develop and execute targeted campaigns before, during, and after each event to increase attendance and engagement.
• Implement pre-event marketing strategies to generate interest and secure meeting appointments with key prospects.
• Post-event, ensure proper lead nurturing and follow-up processes are in place, resulting in a 25% increase in leads generated from events compared to the previous year.

3. Manage Event Budgets and Ensure 2X ROI (First Year):

• Create and manage event budgets, ensuring all events are executed on time and within budget.
• Track and measure the ROI for each event, providing detailed analysis and recommendations for improving cost efficiency and outcomes.
• Optimize vendor relationships and event logistics to reduce costs by 10%, while enhancing the overall event experience.

4. Collaborate with Business Development Teams to Ensure 4X Conversion from Event Leads (First 6 months):

• Work closely with business development teams to create personalized and compelling event experiences for key prospects and customers.
• Work with product marketing leads to incorporate impactful business development enablement materials (e.g., presentations, product demos, case studies) to support their efforts during events.
• Track the performance of event-driven leads in the business development funnel and report on metrics to key stakeholders.

5. Establish and Strengthen Key Industry Partnerships (First Year):

• Identify and cultivate relationships with key industry partners, influencers, and thought leaders to collaborate on events.
• Secure at least 3 strategic partnerships for co-hosted events or speaking engagements that position the organization as a leader in its industry.
• Leverage these partnerships to expand our reach and generate high-quality leads.

Fingerprint Check Statement
This position is considered safety/security sensitive and will include a fingerprint check. Employment is contingent upon successful passing of the fingerprint check.
Instructions to Apply
Application deadline is 3:00PM Arizona time on the date indicated.
Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position.
Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position.
ASU does not pay for travel expenses associated with interviews, unless otherwise indicated.
Only electronic applications are accepted for this position.
IMPORTANT NOTE: What is the meaning of "equivalent combination" in the minimum qualifications? It means one year of higher education or 24 credit hours, is equal to one year of experience. For example, a four year Bachelor's degree is equal to four years of experience.