THE COMPANY
Holley Performance Products (“Holley”) is currently a leading designer, marketer, and manufacturer of high-performance products for cars and trucks. For over a century, Holley has driven the cutting edge of fuel-system design. Holley was founded in 1896 in Bradford, PA, by George Holley and Earl Holley, and when the company established a location in Michigan in 1905, Holley became a major producer of carburetors for many Detroit-built automobiles. Later they manufactured carburetors for both street and racing applications such as the Holley "Double Pumper" and "Dominator.” Holley-style carburetors have powered every NASCAR Sprint Cup team and every NHRA Pro Stock champion until both series eventually switched to electronic fuel injection (EFI).
Over the years, Holley's product range has expanded to include the aforementioned fuel injection systems, performance fuel pumps, intake manifolds, superchargers, nitrous oxide injection, performance plumbing parts, exhaust systems, engine dress–up products, ignition products, data-logging & display products, handheld programmers, bellhousings, and clutches for street performance, race, and marine applications. That work continues today through Holley’s family of best-in-industry brands.
Holley is a public company (NYSE:HLLY) that offers a leading portfolio of iconic brands like MSD Performance, Flowmaster, Hurst, Nitrous Oxide Systems (NOS), Weiand, Flowtech, Earl's Performance Plumbing, Hooker Headers, Demon Carburetion, Racepak, Superchips, Diablosport, Edge Products, Accel Ignition, Quick Time, Hays Clutches, Mr. Gasket, Lakewood, Mallory Ignition, B&M, AEM, APR and Dinan. These high-profile brands, and many more, make up the industry’s leading offering of enthusiast-driven products to deliver robust, complete performance solutions for builders, racers, and drivers. Holley’s commitment to its customers and their cars is at the core of everything they do.
BRANDS
DiabloSport offers a variety of tuning products designed to deliver more power, improved drivability, better towing, and improved efficiency. Deciding which tuner is right for you can be tough with so many great options. We feature wide application coverage including popular domestic trucks and muscle cars. Whether your goal is towing your boat to the lake, tackling the toughest off-road trails, or beating your best time down the track, DiabloSport has a tuning solution for you.
Founded in 1999, Edge Products has become the premier name for aftermarket performance electronics. Initially, the company was built on the production of performance electronics for diesel-powered trucks. Over the years, however, Edge has expanded its offerings to include innovative game-changing products for diesel and gas truck and SUV markets. Since its inception, Edge has been known for the power its modules and programmers produce. However, what sets the product apart from its competitors is the unmatched user control and unique style featured in every product. Edge’s ability to display multiple engine parameters – and to provide associated safety features for those parameters on its stylish in-cab monitors – has revolutionized the industry.
Superchips of Sanford, Florida is the industry leader in automotive tuning for late model cars, Jeeps, and trucks. Founded in England in 1983, Superchips was one of the first companies to specialize in tuning vehicles with computer-controlled fuel-injection systems. While Superchips initially focused on serving the British racing community with high-end solutions, the Company eventually began to provide power to performance enthusiasts throughout the world. Now, Superchips sells tens of thousands of hand-held programmers per year from its headquarters in Ogden, Utah.
THE ROLE
Reporting to the VP of Mechanical Performance & Modern Truck and Offroad Division, the Business Unit Director for Tuning (“Director”) will lead all business and overall strategy in the Tuning Category for Holley. The Director will be responsible for overseeing the entire sales, marketing and product development functions across all products and brands within this Business Unit and will lead a team of director reports.
The Director will be responsible for understanding the competitive landscape, articulating our products' value propositions, analyzing industry pricing, and developing deep customer insights to guide our product strategy. This role requires a strategic thinker with a keen eye for market trends and the ability to translate consumer needs into compelling product offerings.
The Director’s primary objective will be to expand Holley’s business in the Modern Truck & Off-Road vertical by growing their brands. The Director will collaborate with C-level and executive leadership on business plans and will contribute their industry knowledge and expertise to develop and implement short-term and long-term strategies designed to best align product development with revenue generating products.
The Director will establish a reliable product pipeline and execute on new product development. Working closely with executive sales, marketing and product leadership, he/she will improve overall performance to ensure the execution of the European vehicle strategy. The ideal individual will have the entrepreneurial drive needed to be focused on achieving significant growth over the next several years.
KEY RESPONSIBILITIES
Strategic Leadership:
- Develop and communicate a clear product vision and strategy for the market segment that aligns with the company's overall goals and market trends.
- Define prioritize and execute business initiatives based on business impact by working closely with business unit and product team members.
- Collaborate with executive leadership to ensure the product roadmap supports the company's long-term vision and growth plans.
- Foster a positive and collaborative work environment, ensuring employee engagement and satisfaction.
Market Expertise:
- Develop a deep understanding of the vehicle aftermarket parts and accessories business, including a solid understanding of customers, industry dynamics, technological advancements, and regulatory requirements.
- Identify emerging trends and opportunities that align with Holley’s strengths or strategic priorities.
Sales Leadership:
- Develop and execute sales strategies to achieve revenue targets for APR and Dinan brands.
- Build and maintain strong relationships with clients, dealers, and key stakeholders.
- Analyze market trends and customer feedback to identify opportunities for growth.
Marketing and Brand Management:
- Drive marketing initiatives to enhance brand visibility and awareness.
- Collaborate with the marketing team to create compelling campaigns, promotions, and events.
- Ensure consistent brand messaging and positioning in the market.
Product Strategy:
- Conduct in-depth market analysis to identify and understand competitors' strengths, weaknesses, and strategies.
- Develop and refine the unique selling proposition (USP) for our products, ensuring they stand out in the marketplace.
- Oversee the product lifecycle, from conceptualization to launch, ensuring alignment with market demands.
- Collaborate with the product development team to introduce innovative and competitive products.
- Monitor and analyze product performance, making data-driven decisions for improvement.
- Establish and maintain a comprehensive pricing strategy that reflects market conditions, cost structures, and consumer perception of value.
- Gather and analyze customer insights through various methods such as surveys, interviews, and focus groups to inform product development and positioning.
Financial Management:
- Develop and manage budgets for sales, marketing, and operations.
- Analyze financial reports and key performance indicators to make informed business decisions.
- Implement cost-effective measures to maximize profitability.
QUALIFICATIONS
- Bachelor’s degree in business administration, marketing or other relevant field; MBA or advanced degree preferred.
- Proven experience in product management, preferably in a consumer-focused industry.
- Strong understanding of market research, competitive analysis, and consumer behavior.
- 10+ years of experience in experience in the market segment, with a proven track record of delivering successful products to market.
- 10+ years of experience in a leadership or management role, demonstrating the ability to lead and inspire cross-functional teams.
- Strong strategic thinking and problem-solving skills, with the ability to translate complex ideas into actionable plans.
- Excellent communication and interpersonal skills, including the ability to influence and collaborate with stakeholders at all levels.
- Experience with phase gate process and product management tools.
- Proven ability to make data-driven decisions and leverage analytics to drive product improvements.
- Exceptional organizational skills and the ability to manage multiple projects simultaneously.
PERSONAL CHARACTERISTICS
- A secure, well-grounded individual who possesses integrity and honesty and strives for excellence in all endeavors.
- Strong work ethic and an entrepreneurial drive, ready to take full ownership of all financial objectives, and is personally committed to making sure that all such objectives are reached on time and with the appropriate level of diligence and accuracy.
- A hands-on manager with demeanor, business maturity, intellect and the experience required to establish immediate credibility and earn the respect of employees while leading by example.
- Active “change-agent” and strategic thinker.