Senior Manager, Content Marketing

The Senior Manager, Content Marketing position will report to the Head of Brand and Content.

As the Senior Manager, Content Marketing, you will:

• Develop and implement a comprehensive content strategy aligned with Earnest's mission, key performance indicators (KPIs), and editorial narratives.
• Collaborate with product marketing, brand, design, and PR teams to ensure cohesive messaging across platforms.
• Oversee the creation of high-quality, engaging content across formats such as blog articles, case studies, social media, and video.
• Manage a team of freelance writers, and partner with designers to bring content to life across channels.
• Optimize content for SEO, organic growth, and brand awareness, while refining strategies based on performance metrics.

Your Impact:

• Shape and promote Earnest’s mission through engaging, high-quality content.
• Drive organic growth and increase brand awareness through strategic content initiatives.
• Elevate content performance by leveraging data-driven insights and refining content strategies.
• Ensure consistent, cohesive messaging across platforms, enhancing brand identity and visibility.
• Create compelling narratives that resonate with target audiences and support Earnest's business goals.

About You:

• 6+ years of experience in content marketing, with a focus on strategy and execution.
• Bachelor's degree or equivalent in Marketing, English, Communications, Journalism, or a related field.
• Exceptional writing and editing skills, with a proven track record of published work.
• Proficiency in content management systems, SEO tools, and analytics platforms.
• Strong understanding of SEO best practices and content optimization techniques.
• Ability to distill complex topics into approachable, engaging content for a consumer audience.
• Experience working with designers to create content that is visually compelling and aligned with brand standards.
• Demonstrated success in applying data to improve content performance.
• Social media experience, including managing and creating posts for platforms, in collaboration with the Communications team.
• Willingness to travel to the Oakland office monthly to collaborate with other Earnies.

Even Better:

• Experience working in a similarly regulated space.
• Experience working with Content Management Systems.

Where:

• This role will be based in the San Francisco Bay Area.
• While you’ll enjoy the flexibility of remote work, we also love to see our Earnies face-to-face! We ask you to join us at our Oakland office for 3 consecutive days a month for team collaboration and some fun. It's a chance to connect, share ideas, and maybe even grab some coffee together!

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