Content Marketing Specialist

Important Disclaimer Notice:
The described functions are among the essential job functions for this position but are not exhaustive of the essential functions of the job or of the tasks that an Associate may be required to perform. Associates may be assigned additional responsibilities as necessary. The employer reserves the right to revise this job description at any time and to require Associates to perform other tasks as circumstances or conditions of its business, competitive considerations, or the work environment change.
We are seeking a creative, thoughtful and organized Content Marketing Specialist with a focus on owned content for Schweid and Sons. This role is integral to the development and execution of our marketing strategies focusing on social media and digital advertisements via production of graphic assets, documents and content.
The ideal candidate will be responsible for creating delicious content from ideation to postproduction while adding value and expertise to the marketing programs we have in place. Your creative flair, digital and social knowledge and strong project management skills will be essential in enhancing the brand's content to be highly effective and engaging across various channels.
*This is a full-time, hybrid role in East Rutherford, NJ
Responsibilities:

• Collaborate and ideate for original content ideas with the Senior Marketing Manager and team
• Produce high-quality content including concept, script, shoot, and edit social content (static and video), digital media ads, print ads, and sales materials
• Support sales team with development of promotional materials such as sell sheets or presentation designs
• Write creative copy as needed for social captions, advertisements and sales materials
• Update and maintain brand asset library
• Continuously explore new formats and channels to enhance asset quality, performance, and user experience
• Assist the Senior Marketing Manager on social platform responsibilities
• Monitor social media trends and adjust content strategy to maximize reach and engagement
• Assist in the planning, execution, and scheduling of integrated marketing campaigns across digital and print media
• Ensure all campaign elements, including content, advertisements, and other deliverables, are cohesively aligned and delivered on time
• Capture moments at events for video and photo libraries

Qualifications:

• Degree in Design, Marketing, or related field
• 2-4 years of experience in marketing or graphic design
• Excellent Adobe Creative Suite (Rush or Premiere, Photoshop, Illustrator), Microsoft Office (Outlook, Word, PowerPoint, Excel, etc.), Canva, Hootsuite and photography skills
• Familiarity with digital and social media analytics tools and ability to interpret data to inform strategies
• Excellent time management skills including the ability to coordinate multiple competing priorities in a fast-paced environment
• Ability to take initiative in anticipating tasks and to look for ways to add value to processes/procedures
• Strong writing and editing skills; interest in design storytelling and conveying the Schweid and Sons brand voice
• A strong interest in food, either photography or a foodie! Food Marketing experience a plus.