Position: Head of Growth
Location: Los Angeles, CA
Compensation: Top of Industry Compensation & Benefits
About Pique
From our revolutionary wellness and beauty products to our mission driven, high growth and data driven culture – Pique operates at the forefront of eCommerce and performance branding. We entrust each member of our team to become world-class experts at what they do and are committed to cultivating the leader in every person that joins us.
Job Description
We are looking for a highly strategic and innovative Head of Growth with direct experience driving profitable customer acquisition to scale an eComm business, ideally at a bootstrapped company. You will lead and execute a full-funnel, multi-channel strategy for creative development, creative testing, media buying, conversion optimization, performance measurement and streamlining processes to scale marketing efficiency, with emphasis on META.
Responsibilities
- Own performance measurement methodologies and attribution tools to analyze cross-channel campaign performance and inform a strategic and precise approach to efficiently scaling our media mix.
- Leverage precise data-driven insights to manage acquisition team towards revenue and efficiency goals on a daily and granular basis, diving deep with hands on keyboard when needed.
- Manage in-house and external performance creative teams to develop a continuous pipeline of winning creative that scale.
- Hands-on management of CRO, digital product and analytics team to execute a regular cadence of highly intentional experiments across the marketing funnel to optimize conversion rates.
- Coach, train and develop talented growth marketers across channels.
- Continuously analyze data and research trends to identify and implement opportunities for campaign optimization.
- Monitor and keep abreast of the latest paid media marketing developments and relay to team.
Requirements
- 7-10 years direct experience in a lead role scaling an eCommerce brand, ideally with a subscription business.
- In-depth experience with cross-channel performance measurement and forecasting, MTA tools, incrementality testing and MMM.
- Strong quantitative skills with ability to crunch raw data, draw precise conclusions, and develop actionable strategic recommendations.
- Rigorous creative testing methodology and experience managing in-house performance creative team.
- Highly motivated to independently learn, test and stay abreast of developments in eComm marketing.
- Experience integrating highly efficient acquisition campaigns with sophisticated brand messaging and audience strategies.
- Proficient writing skills with passion for great ad copy and ad creative.
- Strong leadership skills, managing and motivating a talented team of paid social marketers and cross functional experts.
- Enthusiasm for helping shape a truth-seeking, high-growth, positive team culture and organizational processes.
- Confidence communicating across the organization, with cross-functional stakeholders.
- Roll up the sleeves, deep-dive bias is a must.
- Passion for wellness and beauty is a plus.