Who we are looking for:
VML is seeking an Associate Connections Director, Retail Media to be responsible for the strategy and planning of digital media for large consumer packaged goods clients. You will lead media plan development in a high-performance, multi-discipline environment. The Associate Director must possess the ability to provide client and agency recommendations, be fully versed in digital media touchpoints, and serve as a strategic media leader. This individual will be client-facing, guide the strategic role of paid media, and implement media tactics which result in client growth.
What you’ll do:
- Develop and maintains a comprehensive media strategy which defines how paid media will be applied to increase engagement, visibility and traffic across client initiatives
- Oversee translation of client program objectives into strategic and tactical retail media recommendations
- Develop media campaign ideas, content and promotions in coordination with account, strategy and creative teams
- Defines key performance indicators and implements measurement, analytics, and reporting in coordination with analytics team
- Key point of contact for media vendor relationships
- Educates client and internal stakeholders on program performance
- Oversees the centralization and analysis of all campaign results
Who you are:
- Able to communicate clearly, thoroughly, succinctly and in a timely manner both verbally and in writing
- Strong analytical skills with strong attention to detail; translates data into a compelling story
- Able to present ideas in an easy to understand and creative style
- Able to build relationships and collaborate effectively with clients, agency partners, other departments and teams to successfully deliver quality work
What you’ll need:
- 7+ years of media experience working in an agency setting
- Must have a strong level of understanding of digital media channels; preferably with CPG clients and retailers
- Experience with retailer ecosystems, i.e. Walmart, Target Roundel, KPM required
- Familiarity with Prisma and MediaOcean or equivalent software preferred
- Understanding of new/emerging media developments
- Experience managing junior team members
What we offer:
- Passionate, driven people | We champion a culture of people that do extraordinary work.
- Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
- Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
- Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.
VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.
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