Retail Marketing Manager

Company:  Beacon Hill
Location: Framingham
Closing Date: 04/11/2024
Hours: Full Time
Type: Permanent
Job Requirements / Description
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Our client, in the consumer goods space, is looking to add a Marketing Manager to their team. This is a 6+ month contract with potential to extend and would require you to go onsite to their office 2 days a week.
Role
- Oversees strategy, media and creative of all owned marketing assets such as email and organic social as well as corresponding on site assets
- Acts as internal point person for all owned channels by building relationships with cross functional groups such as Merchandising, Planning, Media & Digital Marketing and Web Store Operations
- In partnership with Creative, oversees photography process by ensuring seasonal merchandise needs are met, selecting talent, and approving final photography selections
- Sets marketing direction and oversees team on execution of Influencer plans
- Sets marketing direction and oversees team and agency on execution of multi-channel PR plans
- Closely collaborate with critical business partners (Merchandising, Site Operations) and marketing partners (Consumer Insights & Analytics (CI&A), Media\/Digital Marketing) on measurement of Marketing initiative
- Ensure marketing spend is on budget and that funds are allocated to generate high-impact results with maximum efficiency and an eye towards continuous improvement
Requirements:
- 6-8 years of ad agency or client side Advertising\/Marketing experience
- Agency and\/or retail experience is preferred
- Multi-channel, integrated thinker who can connect the dots between objectives & channels
- Strong communication skills
- Excellent project management skills and attention to detail
- Organization and multi-tasking skill & campaign production knowledge
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