JOB SUMMARY:
The Copy Supervisor (CS) works collaboratively with cross-functional brand team(s) as the hands-on manager of daily creative copy requirements for assigned client(s). The Copy Supervisor ensures all projects meet the highest standards of creative and quality excellence and are delivered on time. They support the generation of unique and innovative, on-brand materials for client(s), and develop text from draft stage through final copy. The Copy Supervisor is responsible for the supervision and career development of junior copy team members.
ESSENTIAL FUNCTIONS:
Copywriting and Creative Execution
Responsible for all copy on projects across brand(s). The CS ensures the accuracy of all manuscripts, including referencing, annotating, and submissions to enable a smooth MLR process.
Cross-Functional Collaboration
Collaborates and communicates with team members in a productive manner to ensure goals are met and attains/maintains creative vision outlined for the agency.
Strategic Thinking
Demonstrates knowledge of marketing plans including objectives, strategies, and how success will
be measured.
Client Management
Presents creative work regularly to internal teams and clients. Takes part in discussions to help refine the work, based on intimate knowledge of the data, market, and brand strategy.
Talent Management
The CS may supervise junior writers or freelancers, learning how to evaluate work, give constructive
feedback, have a voice in meetings, and work more independently.
Administration
Maintains timely, detail-oriented, and accurate approaches to administrative duties.
JOB DUTIES/RESPONSIBILITIES:
Copywriting and Creative Execution
· Creates copy content for assigned projects that is on strategy and in language that is original,
compelling, distinctive, and synergistic with art/graphics.
· Generates messaging, key concept language, data interpretations, and contributes to conceptual
direction for assigned account(s).
· Prepares manuscripts for MLR, including referencing, annotating and whatever is needed for the
brand’s submission process.
· Performs research, analyzes, and interprets data from clinical studies, presentations, and
published papers.
· Performs proofing/editing on all copy, paying strict attention to details of copy/art agreement.
· Understands and implements agency/client review and routing systems; revises agency copies, identifies problems or inconsistencies, solves problems by reviewing with supervisor/ account services.
· Logically organizes material from a range of sources to create a compelling narrative/story flow.
· Demonstrates consistency in effectiveness and delivery of job expectations across multiple projects and brands.
Cross-Functional Collaboration
· Maintains positive relationships with various agency departments including Editorial, Account, Strategy, and Project Management.
· Communicates with team members regarding deadlines, revisions, quality control, and new work. · Works with Art Partners and teams to contribute and execute creative approaches, communicate brand personality, and messages for both the overall campaign and individual materials.
· Proactively approaches leadership with new ideas and suggestions for personal career growth and team dynamics.
Strategic Thinking
· Understands the client’s marketplace, competition, marketing objectives, and strategies.
· Contributes innovative ideas appropriate to the clients’ marketing strategy and audience needs.
· Participates in strategic and tactical brainstorming meetings.
· Understands the creative brief and the role it plays in creative evolution, taking into consideration client feedback.
Client Management
· Develops solid client relationships and trust through clear and authoritative presentations, understanding of brand data, language nuance, and strategic direction.
Talent Management
· Communicates with all team members in a productive manner to ensure creative vision is maintained and deadlines are met.
· Manages and mentors junior copy team, delegating incoming tasks and assignments.
· Begins to own and participate in hiring, staffing, and full life-cycle talent management (eg, delivering feedback, annual reviews, general and performance management).
Administration
· Ensures accurate and timely reporting of timesheets for self and junior team.
· Begins to participate in resourcing and scoping conversations.
EDUCATION:
DEGREE/DIPLOMA AREA OF STUDY REQUIRED/PREFERRED
Bachelor's Marketing, Advertising, Communications, or related field Preferred
LICENSES AND CERTIFICATIONS:
N/A
EXPERIENCE:
MINIMUM EXPERIENCE AREA OF EXPERTISE REQUIRED/PREFERRED
4 years
1 year Advertising/Marketing experience Exposure to Pharmaceutical advertising Preferred Preferred
KNOWLEDGE AND SKILLS:
· Proficient in Microsoft Office Suite (Word, Teams, PowerPoint, Excel) or equivalent programs.
· Familiarity with Adobe Suite (Acrobat, Indesign).
· Proficient in social media and digital best practices.
· Knowledge of healthcare copywriting—AMA style, health literacy, referencing and factchecking,
prepping for medical/legal/regulatory submissions (preferred).
· Strong written and verbal communication.
COMPETENCIES:
· Communication: Expresses ideas accurately, clearly, and passionately.
· Organization: Manages time, creates clear goals, identifies and finds the resources (eg, time, people,
materials) needed to achieve them, and schedules tasks so that work is completed on time.
· Collaboration: Works effectively in a team environment to build and foster collaboration.
· Problem-Solving: Shows interest in finding the cause of problems, looks for and chooses effective
solutions, and takes the necessary action to resolve them.
· Creativity: Demonstrates a creative mind.
· Engaged/Motivated: Is attentive and shows interest in the subject.
· Quality Orientation: Detail-oriented, monitors the quality of work and makes any
necessary improvements.
· People Management: Coaches to develop capabilities beyond their job duties.
· Presentation: Clearly conveys expertise and passion for the work.
· Interpersonal Skills: Able to work effectively in a team environment and builds relationships
with others.
OTHER INFORMATION:
· Portfolio of work demonstrating strong writing ability required.
Salary
$100,000 - $140,000 annually.
The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
For U.S. Job Seekers
It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.