Senior Business Development and Marketing Manager

Senior Business Development and Marketing Manager

Minimum Qualifications

• A Bachelor's degree from an accredited university
• A minimum of ten (10) years of professional marketing, business development, or other relevant experience
• A minimum of four (4) years of direct personnel management experience
• Deep market knowledge and understanding of the business and legal landscape in assigned practice areas/industries
• Excellent writing, proofreading, and critical thinking skills
• Strong communication skills and demonstrated ability to present to management and peers
• Experience working with sensitive or confidential information
• Demonstrated proficiency in Microsoft Office and Outlook
• Marketing, business development, strategic planning, sales, and/or other relevant experience in a law firm or other professional services organization
• Advanced degree in a related area, such as marketing, law, business, or communications (M.B.A. or J.D. a considerable plus)
• Working knowledge of customer relationship, pipeline, and experience management databases such as InterAction, Salesforce, and/or Foundation
• Familiarity with relevant company/market research tools, as well as law firm rankings, awards, and league table publications

Responsibilities

• Consults with practice/industry leaders and other partners to develop and execute marketing and client development plans for the group and individual lawyers
• Ensures a coordinated, sustained level, and appropriate mix of marketing and business development activity in support of the group’s business objectives
• Leads, attends, and contributes to practice/industry group meetings and planning sessions
• Serves as project manager and key contributor for RFPs, pitches, and other business development projects, both for primary groups and others, as needed
• Manages, develops, and refines processes and procedures relating to the practice(s) business development “infrastructure” (e.g., written collateral; database/matter lists; contact lists; opportunity tracking; etc.); ensures processes are efficient and the best possible use is made of available technology and other resources
• Leverages market knowledge to drive strategy within service areas and identify ways to distinguish service offerings
• Facilitates the planning, implementation, and follow-up of new business or cross-marketing opportunities
• Advises on the business development and marketing budget for the practice, providing guidance and recommendations to the leaders of the group, including evaluating the return on investment of initiatives
• Leads the development of profile-raising activities for the practice, including the submission of rankings, surveys, league tables, and other recognitions, as well as sponsorships and programs
• Participates in hiring, managing, and developing staff; oversees daily operations and monitors staff work product; manages professional development of staff, including establishing goals, coaching, and training; prepares annual performance appraisals and provides timely feedback on performance
• Delegates work efficiently and effectively to other team members
• Collaborates with other leaders and business professionals within and outside the Marketing Department on projects that cross practices, regions and/or functions

Pay Rate: $160,000-$210,000 depending on experience