Marketing Lead

Job Overview:
We are looking for a hands-on Marketing Lead with over 6 years of experience in brand building, communications, content marketing, and sales support. This role is perfect for a generalist who excels at executing across multiple marketing functions and is driven to support sales efforts, particularly in targeting large, high-profile brands. The ideal candidate will have a proven track record of developing powerful branding strategies, creating compelling sales decks, and organizing impactful events. You will play a critical role in enhancing the brand's market presence while enabling the sales team with the marketing support needed to close deals.
Key Responsibilities:

• Develop and execute brand-building strategies that increase awareness and positioning in the marketplace for UP.Labs.
• Provide sales support by crafting high-quality sales decks, case studies, and marketing collateral that resonates with potential clients, especially large brands.
• Oversee content marketing initiatives, including blogs, social media, newsletters, and white papers, to align with brand strategy and business objectives.
• Plan and execute events, including conferences, trade shows, webinars, and branded experiences, aimed at generating leads and building relationships with key stakeholders.
• Collaborate with the sales team to develop tailored marketing materials and campaigns to support their efforts in landing big accounts.
• Manage the development and communication of key brand messaging, ensuring consistent representation across all channels.
• Own the branding and digital launch for all of our new portfolio companies.
• Analyze and report on the effectiveness of marketing campaigns and sales support efforts, adjusting strategies as necessary to maximize results.
• Work cross-functionally with internal teams (Sales, Product, Design) to ensure alignment on goals and messaging.
• Stay up-to-date on industry trends and marketing best practices to keep the brand competitive.

Qualifications:

• 6+ years of experience in marketing, with a focus on brand building, communications, content marketing, and sales support.
• Demonstrated experience in supporting sales teams, particularly those targeting big brands.
• Proven ability to create compelling sales decks, presentations, and marketing collateral that align with the sales strategy.
• Strong organizational skills and experience with event planning for both in-person and digital events.
• Excellent verbal and written communication skills, with the ability to craft messaging that resonates with diverse audiences.
• Hands-on experience with marketing tools and platforms (CRM, email marketing, content management systems).
• Ability to juggle multiple projects at once and thrive in a fast-paced, results-driven environment.
• Strong analytical skills, with the ability to track and optimize marketing performance.

Preferred Qualifications:

• Experience working in venture capital, tech startups, or high-growth environments.
• Ability to think creatively and outside the box to drive brand and sales success.

UP.Labs Summary:
We build high-growth technology startups that enable faster, cleaner, and safer movement of people and goods. Our vision is to transform the moving world by pairing leading corporations and entrepreneurs with a proven methodology for launching and scaling software and hardware companies.
Our platform is unique in three ways:

1. Risk: We reward our entire team and ecosystem of partners with meaningful equity
2. Technology: We build and launch scalable technology products that form the basis for each venture
3. Industry Focus: We stay focused on the underlying fabric of society mobility and transportation

We work with corporate investors over a multi-year period to launch a portfolio of mobility-focused ventures. Our team is dedicated to the first year of a new venture's life cycle: from ideation to minimum viable product build (and beyond) to recruiting and hiring the full-time team who will scale the business. We rapidly ideate concepts from scratch and vet them for early indicators of product-market fit.
Location: Santa Monica, CA
Hybrid Work Environment: onsite Monday-Thursday, remote Friday