Director, Product Marketing - Creative

Interested in bringing to our creative offering to market to the world's largest brands to automate and optimize their creative at scale? Join us at Smartly! We are looking for a Director of Product Marketing to be at the forefront of bringing our mission to transform the advertising experience for brands and their consumers to life. As the Director, Product Marketing - Creative, you will own developing go-to-market strategies that accelerate growth for our Creative offering.
In this role, you will work closely with Product, Sales, Support, Customer Success, and Marketing to ensure that clients and prospects alike understand the value of Creative in digital advertising helping to increase conversion rate, as well as product adoption and engagement. Your experience of analyzing product adoption and your understanding of the competitive landscape will allow you to build strategies that ensure the success of our clients as well as attract the attention of prospects. Your role will be global with ownership over go-to-market planning for key product launches and customer verticals.
As a Director, Product Marketing - Creative you will...

• Be responsible for developing key go-to-market themes, defining new opportunities alongside our Product Managers and Commercial teams and in collaboration with our Training and Enablement teams to launch and scale our creative solutions
• Take the lead on bringing our Creative offering to market and be responsible for creating compelling messaging, positioning and closely collaborating with our Sales Enablement lead to train our commercial team on how to sell our creative tools
• Represent and analyze advertiser needs, the rapidly evolving ad eco-system and competitive landscape to inform product decisions, positioning and go-to-market plans
• Come with fresh ideas and be comfortable thinking in the abstract and about the future of Smartly in new ways
• Conduct product marketing data analysis, with the support of the Marketing Science team, by gathering and interpreting data, and presenting it in a clear and actionable manner.
• Identify success metrics and proactively measure the results of your strategies and initiatives to continuously iterate and maximize results.
• Communicate new product features and updates to internal teams ensuring they have the information needed to capitalize on the release
• Establish a clear understanding of our clients' needs, product offerings, and competitive landscape in order to ensure product strategies align with market demand.
• Research our clients and prospects and gather their feedback through calls, emails, review support tickets, surveys, review product adoption data, run competitive analysis to become an expert in their pain points and how to speak to them.
• Own competitor research in your area and educate others in the company on their differentiators and how to market against them

What we are looking for...

• 10+ years of experience in Product Marketing, Preferred experience in the advertising technology space either in creative technology or media
• Passionate storyteller with a proven ability to create messaging and narratives that stand out in the market
• Proven track record executing product marketing strategies, building GTM plans and positioning that had impactful results
• Analytical approach to decide which opportunities to pursue and the project management skills required to oversee key cross-functional initiatives
• Outstanding communication skills, both verbal and written
• Ability to move fluently between details and the big picture
• Track record of executing successful go-to-market strategies, including developing pricing and packaging strategies and understanding the market opportunity
• Exceptional project management and collaboration skills in a high-paced, cross-functional, global environment

Perks & Benefits...

• Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days
• Generous healthcare packages & mental health benefits
• Monthly wellness benefit and learning reimbursement opportunities
• 401K plus matching & equity grants for all new Smartlies
• Volunteer time off days & company donation matching opportunities
• Choice of computer (MAC or PC)
• And so much more...

The base pay range for this position is as mentioned below per year, plus annual bonus. We take into consideration an individual's background, expertise, and experience in determining final salary. In addition to annual salary, Smartly's total rewards provide employees with stock options, medical/dental/vision insurance, retirement savings benefits, parental leave, 5 weeks vacation, unlimited sick days, life insurance and disability benefits. To learn more visit This information is provided in accordance with applicable law. Base pay information is based on market location. Salary in USD : $160,000 - $210,000
Meet Smartly
Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers. We are the only company managing creative and media for 700+ brands worldwide and $5B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.
Smartly is a multinational and diverse team of 650+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.
Visit Smartly.io to learn more.