Trade Marketing Manager

Tecovas was founded with the simple goal of making the world's best western boots, apparel and leather goods - and selling them at a fair price. We are a brand revolutionizing a category and welcoming first-time boot buyers and western enthusiasts alike.
Tecovas is looking for a Trade Marketing Manager to lead the marketing strategy development and execution for our wholesale accounts, ensuring brand integrity and driving growth in our newest channel. Reporting directly to the Senior Director of Wholesale Operations, you will collaborate with our accounts and internal teams to create cohesive campaigns, manage project timelines and budget, and analyze performance metrics for continuous improvement.
This role is required to be based in Austin, TX. Candidates must either be currently located in or willing to relocate to Austin, TX.
What you'll do:
Strategy and Planning

• Set channel marketing strategy and budget
• Create seasonal go-to-market plans tailored to each account to drive desired sales results
• Collaborate closely with Sales and Merchandising to ensure marketing strategy supports business goals

Account Management

• Lead go-to-market execution, partnering with retailers and internal teams to do so
• Serve as primary marketing contact for our retailers with a customer-first mindset
• Act as Tecovas' brand voice, approving retailer marketing assets and representing the company as necessary at marketing activations

Campaign Execution

• Brief internal partners on channel needs and oversee requested deliverables
• Manage brand assets for external use, ensuring relevant assets are provided in a timely manner
• Maintain wholesale-specific web pages on Tecovas.com
• Support the planning and execution of trade shows in coordination with Sales and Sales Operations

Performance Management

• Analyze seasonal performance, sharing results with stakeholders and optimize budget allocation accordingly
• Conduct ongoing review of how the Tecovas brand is showing up in the marketplace, ensuring a consistently high brand standard

Experience we're looking for:

• Bachelor's degree in relevant field preferred, or equivalent combination of education and experience
• 5+ years of relevant marketing experience, preferably in wholesale or retail environments
• Seasoned in working across multiple advertising channels, with bonus points for channel leadership
• Proven ability to manage complex projects and lead cross-functional teams

What you bring to the table:

• You have excellent presentation and communication skills, with the ability to influence and persuade stakeholders
• You are organized and results oriented with proficiency in Excel and PowerPoint
• You are a self-starter with a strong work ethic, customer-centric mindset, and passion for the brand
• You can navigate ambiguity and manage multiple priorities in a fast-paced environment

Full Time Benefits & Perks:

• We offer insurance plans that pay 79-90% of your health premium coverage and 100% of your dental & vision insurance coverage for your family/dependents
• Paid Parental Leave
• Flexible PTO policy
• Corporate wellness program
• Competitive salary
• Eligibility to participate in Corporate Bonus Program
• Generous employee discounts!

About Us:
Tecovas was born out of a love for cowboy boots, their time-honored craftsmanship, rich materials that last, and traditional styling that always looks good. Each pair of Tecovas boots is crafted by hand in over 200 steps. It's not the easiest or cheapest method, but we're committed to classic construction techniques that stand the test of time. With 40 retail stores (and counting) across the country, we're bringing western goods into new frontiers and aim to be the most welcoming brand in western. We're certainly growing- and hiring passionate, humble, positive, and talented people determined to help us continue to grow!
Important note: We strive to hire values-aligned people because we believe it takes each and all of us to be successful, and lead with grit, speed and a clear vision of where we're headed. In a remote setting, interviewing at Tecovas may include phone interviews, virtual "on-site" interviews, and on-the-job mock cases. We are committed to run a thorough process for candidates with whom we identify a potential match, and we will do our best to follow-up with each and every applicant! If you're on the fence, just give it a try!
Hiring process and disclaimer : Should you receive an offer from us after going through the interview process, a background check will be conducted prior to onboarding. The results of a background check are evaluated as part of the hiring process, but this does not mean that you will not be considered for the job based upon the results. We are an equal opportunity employer and we encourage everyone to apply!