Head - Digital Marketing

Qualifications

• Bachelor’s degree or above

Skills

1. Experience and working knowledge in SEO, Off-Page, SEM, SMM and content creation.
2. Tools: Google Analytics, Google Search Console, Google Ads, SEMRush, Moz, Meta ADS, Email Marketing and Whatsapp Broadcast.
3. Poster Creation is an added advantage.
4. Strong written and verbal communication skills in the English language.

Job Role & Responsibilities

Onpage SEO:

1. Conducting website audits and checking the performance of the website, identifying issues and planning resolutions.
2. Checking the page speed of websites and addressing blocking factors for better performance.
3. Collaborating closely with developers for bug fixing.
4. Planning and updating the content for the website.
5. Monitoring Google Search Console for website bugs and planning tasks to address them according to algorithm changes.
6. Optimizing the website in line with new algorithm updates released weekly/monthly.
7. Keeping the website updated with the latest trends, updates, and improvements in core web vitals and page loading speed.

Offpage:

1. Creating a strategy for backlink creation.
2. Focusing on target keywords and product pages to improve Domain Authority (DA) and Page Authority (PA), and reduce spam scores.
3. Planning content for hot products and developing content templates.
4. Proofreading and optimizing keywords in the content.
5. Publishing content on the website admin panel.
6. Updating new links on sitemaps and submitting them in Google Search Console.

WhatsApp Broadcast:

1. Conducting weekly campaigns using broadcast tools.
2. Adding significant and new customer data into the tool.
3. Planning campaigns for hot and important products to generate inquiries and engagement.
4. Creating engaging images and content for campaigns.
5. Ensuring collaboration with the marketing team to assist the sales team in stock liquidation.
6. Creating rich posters and creative content.

Reporting:

1. Preparing Monthly Marketing Reports and Lead Reports.

Connect with HR & Admin

• Email:
• Phone: +91 9600927255

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