Senior Manager, Product Marketing

About PartsSource
PartsSource is the leading B2B e-commerce marketplace for US healthcare, helping healthcare providers to automate the purchasing of MedTech repair parts and services through a modern procurement experience while driving improved cost, quality, and reliability throughout the healthcare supply chain. We are growing rapidly as providers shift their purchasing toward e-commerce and away from manual processes. We are uniquely positioned to address key challenges impacting mission-critical operations related to rising input costs, skill shortages, and supply chain disruptions. Bain Capital's 2021 investment in PartsSource further propels us to realize our Vision: Ensure the quality, safety, and availability of mission-critical assets to improve health outcomes.
Our platform automates the procurement process enabling the medical equipment service industry in their acquisition, repair and life cycle management of medical parts. The company's cloud software and marketplace technology tools help over 3,500 hospitals to source on-demand parts and services from over 6,000 OEMs and thousands of repair techs. PartsSource delivers strong value to customers through an "Amazon" like experience featuring preferred pricing, automated ordering, and formulary analytics to benchmark spend and drive greater supply chain intelligence.
From our founding in 2001 as the industry's first online, fully integrated medical products marketplace, to the creation of our award-winning flagship solution, PartsSource Pro, PartsSource has evolved to become a leader in the digital transformation of the healthcare technology supply chain and indispensable partner to more than half of U.S. hospitals and thousands of equipment suppliers and independent service providers.
Bain Capital's 2021 investment in PartsSource provides capital, expertise, and key partnerships further accelerating PartsSource's growth. Bain Capital, one of the world's leading private multi-asset investment firms with approximately $150 billion in assets under management, seeks to create lasting impact for their investors, teams, businesses, and the communities in which they live.
The Sr. Marketing Manager will play an important role in the strategy, planning, organization, implementation, and optimization of our PartsSource PRO product. As one of the core members of the Marketing team, you will be responsible for managing and supporting a larger business strategy through the successful execution of campaigns tactics, including but not limited to: sales enablement creation, emails, display marketing, event summits & webinars, and data analytics. Additionally, you will work cross collaboratively with multiple departments within the organization, to maximize performance and contribute to the team's overall business goals.
What You'll Do
Manage Relationships

• Support the growth of key sales, marketing, product, and operations relationships across the PartsSource organization and family of brands
• Manage third-party marketing partners that contribute to our demand gen program tactics and drive continual optimization of efficient, effective systems that optimize marketing output
• Collaborate cross-functionally with internal team members to ensure alignment of tactics and optimal execution of campaigns

Produce Results

• Serve as the marketing product owner for the Enterprise PRO product at PartsSource.com and lead cross functionally to maximize product enhancement and performance
• Leverage demand gen marketing expertise, to successfully craft & deploy campaigns
• Successfully execute on strategy and campaign plans for all initiatives
• Analyze campaign performance data and identify trends for campaign optimization needs
• Optimize campaigns upon analysis to ensure maximum performance results are produced
• Manage demand gen strategy & campaigns against an annual budget & calendar

Analyze & Optimize

• Support and manage both the production and implementation of a variety of PRO marketing deliverables in alignment with quarterly organization objectives
• Maintain & complete marketing calendars that are essential to executing on our success in a timely manner
• Participate in the implementation of best practices and processes that will maximize demand generation program's effectiveness and efficiency

What You'll Bring

• 5-8 years of direct experience managing a product lifecycle and demand gen campaigns
• Thought-leadership, innovative thinking, and strategic focus that maximizes performance
• Experience analyzing and interpreting complex performance data/results for optimizations
• Demonstrated success in executing a mix of demand gen tactics and meeting timelines
• Foundational product marketing experience and understanding of marketing demand gen best practices

Who We Want to Meet

• You're a self-starter with a passion for Product Marketing
• You are a strategic thinker who is able to see the big picture objectives and work to those goals
• You're collaborative and independent; you enjoy working as part of a team and on your own
• You take initiative to learn, lead, make recommendations, and optimize campaigns
• You're a strong multi-tasker who can prioritize various projects to ensure timing and accuracy
• You are driven by results and are both organized and accountable for your commitments
• You're a positive person, ready to be a champion for PartsSource, to all customers
• You have a solution-oriented mindset and like to find a win-win solution to any situation
• You have a foundational understanding of Microsoft tools (e.g. Excel, Power Point, other)

Bonus Points

• Experience working within the healthcare industry, with or within healthcare systems or with medical device manufacturers (OEMs), and/or medical parts/supply distributors is a plus
• Experience supporting and coordinating events is a plus
• Experience using Salesforce, Marketo, or like digital platforms a plus
• Some Travel may be required

Who We Want to Meet

• You're a positive person, ready to serve as an enthusiastic promoter of PartsSource to internal and external clients
• You're a problem solver, always looking to find ways to work towards a win-win solution
• You're a strong influencer- able to gain the trust and confidence of leadership teams to drive change
• You don't settle for the status quo. You're always improving upon processes and tools to find simpler and better ways to work.
• You're accountable. You do what you say you're going to do. And when you mess up- you own it, learn from it, and move on.

Benefits & Perks

• Competitive salary package inclusive of base salary, incentive bonus structure, and equity incentive plan; with a full benefits package (including a 401k match, employer-paid college debt redux, and more).
• An inclusive PartsSource community - work alongside other smart, passionate people
• Growing company investing in and committed to developing the careers of our employees.
• Hybrid work environment where you get the benefits of flexibility, socialization, and productivity
• A chance to revolutionize Healthcare with evidence-based decision-making on the world's leading Procure-to-Pay platform!

Interested?
We'd love to hear from you and explore the possibilities. Please send us your resume along with an optional cover letter detailing why you're an excellent candidate.
Diversity Statement
We are an Equal Opportunity Employer committed to building an inclusive and diverse environment where everyone's individuality is respected, and everyone has an identity. Our commitment to inclusion across race, gender, age, religion, identity, and experience drives us forward every day.
Legal authorization to work in the U.S. is required.
No Agency or Recruiter submissions will be accepted.