We are seeking a highly motivated and experienced professional to join our team as a Marketing Lead. In this role, you will be developing creative and strategic direction to drive acquisition, existing customer marketing sponsorships, and engagement results to meet co-branded partner and sponsorship business goals.
To be successful as a Marketing Lead, you should have experience with:
- 8+ years of marketing experience developing marketing communications across all channels for a large organization, preferably financial services.
- Experience working as a leader in a fast-paced environment with strong skills in multi-tasking, prioritization, and problem solving.
- Having an instinctive approach to understanding what makes effective customer communications, augmented by outstanding observational skills.
This role is located in Wilmington, Delaware.
Purpose of the role:
To create content that highlights and promotes the bank’s goals and objectives across various platforms and omnichannels by crafting compelling narratives and designing engaging visual content.
Accountabilities:
- Collaboration with internal stakeholders to develop content messages, themes, and topics which communicate the bank’s objectives.
- Management of the end-to-end content creation process including writing, editing, animation creation, and static asset development for communication across platforms.
- Management of content that engages clients and other stakeholders via articles, social media, videos, and infographics.
- Monitoring the performance of content across various channels using analytics tools.
- Development and maintenance of platforms such as microsites to promote the bank’s business objectives, values, products, services, and campaigns for specific audiences.
Assistant Vice President Expectations:
- Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
- Identify ways to mitigate risk and develop new policies/procedures in support of the control and governance agenda.
- Take ownership for managing risk and strengthening controls in relation to the work done.
- Perform work that is closely related to that of other areas, requiring understanding of how areas coordinate and contribute to the achievement of the organization's objectives.
- Collaborate with other areas of work for business-aligned support areas to keep up to speed with business activity and strategy.
- Engage in complex analysis of data from multiple internal and external sources to solve problems creatively and effectively.
- Communicate complex information effectively.
- Influence or convince stakeholders to achieve outcomes.
All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence, and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge, and Drive – the operating manual for how we behave.
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