Marketing Manager - Retail Distribution

Job Description
Marketing Manager
Why Work with Us?
We are a family-owned and operated company that passionately lives by our core values:

• We own our mistakes.
• We work hard and it shows.
• We overcome obstacles.
• We believe people matter; everyone has an innate value and is to be treated with dignity and respect.
• We want to be better today than we were yesterday.

What we offer you!
Blades Group LLC Team Members enjoy working remotely, generous compensation plans starting off with a competitive salary and you'll have access to our generous company benefits including:

• Health Insurance
• 401k with Company Match
• Vision/Dental Insurance
• Accident & Hospitalization Insurance
• Life Insurance
• Disability Insurance
• Company Holidays
• Paid Time Off

About Blades Group LLC and our RockAsphalt Brand
There's a reason state DOT's and municipalities have trusted our material to pave highways, runways, and other critical infrastructure for over a century. If you're looking for a durable, high-performance asphalt, we promise you won't find anything better anywhere. Our family has been mining and producing native asphalt for over five generations, so we take that promise seriously. Providing our clients with one-of-a-kind asphalt is a family tradition around here - and one we're proud to uphold. We are always looking for highly motivated people to join our team and help us pursue our vision of paving a better path for every municipality, county, and state in the country.
What you bring! Are you someone who...

• Are you someone who loves seeing real results and always looks for ways to grow sales, whether that's by creating better ads, improving websites, or bringing in more customers both in stores and online?
• Are you someone who cares about making sure everything we say and do as a company, like our emails, social media, and website, matches our brand and connects with the people we're trying to reach?
• Are you someone who likes both planning big ideas and getting your hands dirty by testing different strategies, running A/B tests, analyzing data, and tweaking things to make sure we're always improving?
• Are you someone who works well with others, teaming up with sales, designers, and other teams to make sure marketing and sales are on the same page and delivering the right message?
• Are you someone who enjoys solving problems, constantly thinking of new ways to test marketing ideas, improve customer experiences, and increase online sales while helping the company grow?

Key Responsibilities

• Grow our Retail Distributor Network: Collaborate with the sales team to develop marketing strategies that expand the presence of Road Rescue products in new retail stores and distribution channels.
• Boost eCommerce Sales: Drive growth through the Road Rescue website by optimizing the user experience, improving conversion rates, and increasing repeat purchases.
• Manage Marketing Across Channels: Oversee digital ads, email campaigns, social media, and content creation to ensure consistent messaging and drive engagement across all platforms.
• Optimize Campaign Performance: Conduct A/B testing, analyze data, and continuously refine marketing efforts to maximize ROI and improve customer journeys.
• Create Sales Enablement Tools: Develop training materials, marketing collateral, and in-store displays to support third-party sales reps and enhance product visibility in retail environments.

If this describes you, keep reading!
We are looking for a results-driven Marketing Manager to lead the growth of our Road Rescue brand by expanding our retail distributor network and boosting online sales through our eCommerce platform. You'll be responsible for managing marketing efforts across multiple channels-digital ads, email, social media, and content creation-while working closely with our sales team to align strategies and drive results. In this hands-on role, you'll optimize campaigns, run A/B tests, improve website performance, and analyze data to enhance customer engagement. If you love taking ownership of marketing across channels and thrive on driving growth, this is the role for you!
Requirements

• Bachelor's degree in marketing, business administration, or related field. MBA preferred.
• 8+ years of progressive experience in retail and B2B marketing.
• Expertise in marketing automation platforms with a data-driven mindset to optimize marketing performance.
• Experience in developing training materials and executing distributor and channel marketing strategies.
• Strong leadership and team management skills, with the ability to hit the ground running and contribute value immediately.

We are offering a competitive compensation package that reflects the expertise and immediate impact we expect from the successful candidate. If you are a seasoned marketing professional with a proven ability to execute from day one and deliver exceptional results, we encourage you to apply and join our dynamic team.
Please check us out at RockAsphalt.com!
Blades Group LLC is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Blades Group LLC are based on business needs, job requirements, and individual qualifications, without attention to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, veteran or disability status, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Blades Group LLC will not tolerate discrimination or harassment based on any of these characteristics. Blades Group LLC encourages applicants of all ages.