This is a remote position located anywhere within North America
Position Summary
The Regional Marketing Manager is responsible for the development of regional specific marketing strategies, initiatives and execution plans. This includes comprehensive marketing communications plans, sales promotion initiatives, materials, sales support tools, tradeshows, customer events, meetings, local advertising, presentations, and translations across channels including print, video and digital. Partners with global marketing team in the execution of global brand strategy and initiatives.
Essential Functions
- Develop and implement marketing and commercial strategies across beef, dairy, swine, poultry and equine.
- Design and execute multichannel campaigns for prospects and customers, ensuring consistent messaging for all channels.
- Identify and quantify new product needs and develop sales, commercial and marketing launch plans as needed.
- Represent the regional marketing team to cross-functional groups including global marketing, sales, leadership or customer support.
- Manage and foster the relationship with the agency of record for all communications plans for the region.
- Own content and updates for customers and internal stakeholders, manage budget guidelines, participate in events, document business processes, and provide sales support.
- Creative briefs and facilitate creative direction to meet requirements for all advertising and public-facing communications, including print, digital, and video assets.
- Other duties as assigned.
Qualifications
Minimum Required:
- 7+ years’ experience as a marketing manager or related marketing experience, preferably in a supervisory role.
- Bachelor’s Degree in business, agriculture, marketing, or related field.
- Familiar with a variety of regional marketing and animal nutrition concepts, practices, and procedures.
- Experience with new product development and deployment.
- Proficient in MS Office (Excel, Word, Outlook, and PowerPoint).
- Ability to work independently within a team.
- Proven written and oral communications and influencing skills.
- Solid understanding of effective marketing strategies, materials, and channels.
- Strong leadership, planning, and execution skills.
Preferred:
- Experience with social media, email marketing and content marketing as consumer-driven tactics.
- Experience with Salesforce and Salesforce Marketing Cloud.
- Master’s degree in marketing, business, or related field.
- Agriculture-related education and/or experience.
Work Environment and Physical Requirements
This job operates in a professional corporate office environment or can be done remotely.
Schedule Requirements
This is a full-time position. Occasional evening and weekend work may be required as job duties demand.
Travel Requirements
This position requires an estimated 40% travel, but it may be higher depending on business needs. Required travel is primarily within North America but will include occasional other international travel.
Competencies and Core Values
Must possess qualities and skills that align with Zinpro’s Core Values:
- Build Trust : We believe in being purposeful with our words and actions. We work to build trust with customers, vendors, and co-workers through being truthful and fulfilling our commitments. We honor our word and are accountable for our actions.
- Win Together : We believe we can better achieve when we work united, internally and with customers. When we embrace and leverage our diverse individual talents with global perspectives, we create a team that’s stronger and smarter than any one individual. We are all bound by the belief that when we work together, we can realize greater potential.
- Serve Generously : We believe in putting people first, supporting each other’s efforts and treating all with kindness and respect. We work in partnership with customers and ourselves to create opportunities; a win for another is a win for us.
- Always Improve : We believe in what’s right and pursuing continuous growth and improvement for customers, our company, and ourselves. Our high expectations drive us to consistently and reliably deliver the highest quality. We work to be better each day.
- Dream Big : We believe advancement starts with an unquenchable curiosity. We embrace the freedom to explore, create, and express ideas without the fear of failure. We always learn from each other and our customers, from our successes and our mistakes.
Zinpro is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, age, national origin, or disability.
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