Director Sales and Marketing

Looking for a great opportunity to be a Director of Sales and Marketing where you can really make a difference?!

Join the team at Lake Forest Place, a Presbyterian Homes community, an independent, non-profit senior living care organization offering full continuum of care from independent and assisted living to skilled nursing and memory care at four luxury retirement communities. Presbyterian Homes has achieved national recognition and accreditation for senior living leadership and expertise. We were established in 1904 and have an excellent reputation for providing a wide range of living options to seniors to live every day as they wish. Our team members have consistently rated Presbyterian Homes as a great workplace in confidential engagement surveys.

Position Overview

The Director of Sales and Marketing for Independent Living combines a hands-on approach with coaching, training, and motivating a sales team. This position maintains or exceeds budgeted occupancy using sales and marketing strategies which encourage applications and move-ins to the community.

Essential Functions

1. Monitors marketing productivity on a monthly basis to ensure the team is achieving the minimum number of calls, appointments, and deposits, and prepares a monthly report of key metrics for the executive director, chief operating officer, and vice president of marketing.
2. Responsible for performance evaluations for the campus Marketing Department as well as hiring, department orientation, and performance improvement plans.
3. Presents a review of Marketing Department Objectives, Strategies, and Tactics at monthly sales meetings with the Executive Director, chief operating officer, and vice president of marketing.
4. Develop, recommend, and maintain policies and procedures for inquiries, admissions, and assignment of residences.
5. Respond in a timely and effective way to all inquiries for residency.
6. Follow-up with prospects as often as necessary to facilitate a decision to move in.
7. Respond to requests for presentations from community groups.
8. Evaluate medical applications for appropriateness and work closely with medical staff to verify qualifications.
9. Evaluate financial applications for appropriateness to verify qualifications.
10. Schedule appointments for tours and presentations.
11. Achieve productivity standards as outlined in the Corporate Sales Productivity Report.
12. Coach and monitor staff to ensure productivity standards are met.
13. Coach staff and/or arrange for any necessary sales training.
14. Plan and execute events that introduce prospective residents to the community lifestyle.
15. Work with the executive director and vice president of marketing to establish budgetary requirements.
16. Work with the executive director and vice president of marketing to establish an annual sales and marketing plan for the community.

Skills/Qualifications

1. Bachelor’s degree with a focus in marketing, communications, or related field of study.
2. Five or more years of sales experience. Experience in senior housing is a plus.
3. Must possess excellent verbal and written communication skills. Must be organized and goal-oriented. Patience and a genuine desire to problem-solve are a plus.
4. Strong customer service skills in helping others make good decisions.
5. Compassion and empathy for seniors with a genuine desire to problem-solve.
6. Organized and goal-oriented.

Benefits:

1. Health Insurance: Medical, Dental Vision.
2. Long-term Disability & Extended Illness Bank Program.
3. Employee wellness program with medical benefit deduction incentives and cash bonuses!
4. Confidential employee assistance program.
5. Generous Paid Time Off/PTO plan. It is a plan that rolls over year to year.
6. 403(b) retirement plan with employer match and baseline.
7. Scholarship programs including Tuition reimbursement.

About Us

Presbyterian Homes is an independent, not-for-profit senior living care organization of Life Planning Communities offering peace of mind through full continuum of care - independent living, assisted living, skilled nursing, and memory care. We welcome people from all backgrounds at our family of communities that has served the Chicago, Illinois area since 1904. Presbyterian Homes proudly serves older adults at Westminster Place and Ten Twenty Grove in Evanston, Lake Forest Place in Lake Forest, and The Moorings in Arlington Heights.

IndeedSJ

Location: Presbyterian Homes · Marketing Department

Schedule: Full Time, 1st, 8-4