We are seeking a skilled Regional Director of Sales to join our fast-paced Regional team located in the Pacific Northwest Region, specifically supporting our communities in Oregon and Washington State.
Position requires heavy travel
At Frontier Senior Living, we strive to bring new and innovative programs and services to our residents. We challenge our teams to elevate every aspect of Senior Living and highlight what we call "Frontier Culture." Success in doing so has positively impacted our growth, allowing Frontier to reach new heights. We are proud to be ranked #20 among the nation's Top 150 Largest U.S. Seniors Housing Operators by American Seniors Housing Association.
The Regional Director of Sales is responsible for providing Marketing and Sales support to communities within an assigned region in collaborative partnership with the Regional Vice President. The Regional Director of Sales will create and deliver training, guidance, direction, and mentorship to ensure each community within the assigned region achieves revenue, NOI, and occupancy goals. The position requires hands-on coaching, direct support, and positioning for all communities within the assigned region alongside the Regional Vice President.
Primary Duties and Responsibilities:
- Train, guide, and support the region’s Marketing Directors to perform community marketing activities that directly lead to achieving revenue, NOI, and occupancy goals across the region.
- Coach and mentor the Community Marketing Directors on lead generation, sales basics, conversions, occupancy team building, and market knowledge through both on-site and remote methods.
- Identify overall trends in the marketplace that would indicate necessary adjustments to the overall marketing strategy for the region, community, and/or individual instances by utilizing daily, weekly, and monthly dashboards, reports, and system-generated data.
- Conduct monthly regional reviews with the Regional Vice President to perform market analysis, evaluate the current talent pool, and regional execution of goals and objectives to effectively “tell the story” of the results.
- Establish accountability amongst the region’s Community Marketing Directors to ensure follow-through of marketing activities including public relations efforts, prospective resident generation, tours, prospective resident follow-up, direct sales, and sales monitoring.
- Perform quality assurance routines to ensure effective utilization of and compliance with Frontier Senior Living’s processes, policies, and sales expectations.
- Provide direction to the Community Marketing Director on maintaining appropriate contact with defined external organizations including but not limited to senior centers, Chamber of Commerce, and community groups.
- Ensure the Community Marketing Director maintains current, accurate, and appropriate reports for every census report and other such records for each community.
- Prepare monthly and quarterly reports for each community in the assigned region by summarizing competitive analysis, marketing projections, and strategy improvement proposals.
- Ensure that marketing plans are developed for each community, including scheduling social events for prospective residents and their families, developing third-party professional referrals, and assisting in the development of ad campaigns.
- Implement marketing strategy initiatives across the region by training the Community Marketing Director and developing resources to drive successful performance.
- Maintain and manage relationships with key stakeholders in the region’s referral network.
- Conduct yourself and the regional operation at all times so as not to detract from or reflect adversely on the reputation of the communities in your region or the company.
- Perform any additional job duties or training sessions set by the corporation or Regional Vice President.
Other Requirements:
- Bachelor’s degree (B.A./B.S.) or equivalent to a minimum of five (5) years of experience in sales/marketing and leadership of sales teams, preferably in long-term care, assisted living, or retirement housing.
- Preferably a minimum of three (3) years of experience in multi-site, multi-state operations.
- Demonstrated track record of exceeding sales goals through a dispersed sales team.
- High comfort level with CRM navigation, usage, and management.
- Thorough knowledge of MS Excel, Word, and PowerPoint.
- Willingness to travel, work shifts assigned, weekends, and holidays.
- Exceptional communication skills, verbal and written. Strong and professional presentation skills.
- Must possess a current state-specific driver's license and appropriate driving record.
- Compassion for the elderly.
Frontier Senior Living offers a competitive salary and a work environment that encourages initiative and fosters respect. We provide medical, dental, vision, life/AD&D, Flexible Spending Account, Short Term Disability, Accident Insurance, Critical Illness Insurance, and Hospital Indemnity Insurance. We also offer a 401(k) plan with a competitive Match program. To discover more about the Frontier Senior Living team, please visit our site at .
Equal Opportunity Employer/ Drug-Free Workplace
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