Are you an experienced product marketing leader in the media and entertainment (M&E) industry? Are you passionate about how technology can be used to solve business problems? Are you eager to shape the way M&E companies innovate and create engaging audience and fan experiences, grow their business, and modernize operations? Industry verticals have unique needs and paths for cloud adoption, and the AWS Industry Product Marketing team helps M&E customers transform their businesses using the industry’s broadest and deepest portfolio of cloud services and solutions.
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster. AWS Industry Product Marketing is responsible for developing crisp, highly differentiated, and compelling industry-specific positioning and messaging for AWS and its services. We tell AWS’s most important and interesting stories to educate customers about what is possible when you build on AWS.
As a senior product marketing manager for the M&E industry, you will have the opportunity to define and drive the marketing and positioning strategy for solutions and services that help media companies, studios, and sports organizations accelerate cloud transformation. You will work with product and engineering teams to shape the product vision and prioritize features. You will create compelling content to help customers understand service use cases and value propositions, and build the right marketing programs to drive customer engagement and service adoption. You will get to work on a new and rapidly growing business and have a big impact every day.
The ideal candidate has a passion for technology services and how they can be used to create business outcomes in the media and entertainment vertical, the ability to transform complex technical concepts into easy-to-understand messaging and materials, and experience building and improving scalable mechanisms to deliver results. A proven track record of excelling in a data-driven product marketing organization is essential, M&E industry subject-matter expertise desired but not required.
Key job responsibilities
- Craft & develop compelling stories, content and tools (e.g. presentations, whitepapers, infographics, webinars, customer success stories, product videos) that land our M&E value proposition
- Engage with customers and partners to drive advocacy
- Own content strategy and execution for key communication channels including website, blog, social, on-network promotion, and emails
- Plan and execute marketing initiatives at industry events to showcase M&E messaging, content, keynotes, and breakout sessions
- Collaborate with AWS field support teams to maintain internal sales hubs with the latest industry resources, value propositions, and sales enablement content
- Partner with other marketing teams (e.g., web content, campaigns, demand generation, field teams, and events) to drive and execute on global marketing initiatives.
- Continuously measure and optimize product marketing initiatives
This role can be based in Seattle (WA), Santa Clara (CA), Arlington (VA), or Boston (MA). Relocation to Seattle only from within the US.
Minimum Requirements
- 6+ years of professional non-internship marketing experience
- 5+ years experience in Media & Entertainment industry
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals
- Experience using data and metrics to drive results, and presenting those results to senior leadership
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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