Marketing Specialist

Title:

Marketing Specialist

Department:

Marketing

Supervisor(s):

General Manager, District Head Coach, Studio Owners

Purpose:

Oversee Marketing Department with content creation, member engagement, B2B management, and studio events directly correlated to lead generation, community building, Sales, and Member Engagement. Take point on communicating current month and upcoming month Corporate and Studio level events, offers, promotions to all departments.

Compensation:

Starting Hourly Rate $22 - $26. Minimum 30 hours/week, up to 40 hours per week.

Essential Duties and Responsibilities:

1. Create and manage bi-weekly updates to the entire company about social media campaigns and content, studio events, B2B and other Marketing Department related essentials.
2. Manage social media platforms: IG, TikTok, YouTube.
3. Manage Marketing Visualist(s).
4. Run POC for all in studio and out of studio events.
5. Manage, design, or source, and schedule minimum 2, up to 5, Member facing posts/reels (pending the event) per week on Social Media outlets.
6. Design, or source, and schedule all monthly fitness events promotional social material and benchmark event associated leaderboards.
7. Organizing, budgeting, scheduling studio decorations if/when essential.
8. Create and execute studio newsletters (minimum 1-2 monthly).
9. Manage, design or assign, and disperse all in studio event, out of studio event and B2B related flyers.
10. Create monthly carousels and studio calendar with Canva to post the last day of every month for the upcoming month.
11. Collaborate and manage New Employee headshots for social media and newsletter announcements.
12. Manage employee birthday social media posts.
13. Manage all active employee headshots, etc.
14. Communicate and ensure all personnel know when fitness milestone/theme day brag boards are needed.
15. Manage and collaborate event & lead generation pop ups.
16. Check Brand Central minimum 2-3 x week for updates from Corporate.
17. Read Weekly Bulletin every week (Friday) and report department related notables to the team as needed.
18. Assist Sales Team with Walk In/Prospect capturing and on/off boarding intros on an as needed basis.
19. Create/manage/receive mass texts to active members and B2B prospects.
20. Watch the Orange Webinar once a month, take notables and report to Team Leaders.
21. Create Monthly Promo Info Sheet and communicate to #Sales Team on or by the 1st of each month.
22. Assist #TeamLeaders in researching, scouting and contacting Founding Members/Long Term Members (6 months +)/Referring Members (Referred 1+ New Joins) to coordinate Member Spotlights, Members Referral Program, Member Facing Social Media Content.
23. Take point on scouting for Active Members or Community Members to feature or spotlight for special Holiday, Event, or Promotion spotlights.
24. Manage and collaborate setting up Pop Up Table at planned events to acquire leads and promote OTF. All leads generated by MS will be reserved for MS first right of sale.
25. Manage B2B Tracker. Assistance with scouting for new and former B2B Partners. Monthly Active B2B Partner Outreach to confirm point of contact details and confirm our Business Flyer is circulating the business via tenant email list, public posting or other sources.
26. Lead by example for all departments with outside studio lead generation. Designated days, time and location will be assigned and allocated by Direct Supervisor(s).
27. Flexible work from home options available.

Benefits:

• Bonus based on performance
• Competitive salary
• Employee discounts
• Opportunity for advancement
• Training & development
• Wellness resources

Acknowledgement:

I understand that I am applying for a position with an employer that is an independently owned and operated Orangetheory Fitness franchisee, not the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF). With respect to any position with a franchisee, I understand and agree that any information I provide in this application will be submitted directly to the independent franchisee, who is solely responsible for all employment related matters in their studio. This means, among other things, that the independent franchisee is solely responsible for and unilaterally makes all decisions concerning my employment, including hiring, firing, discipline, supervision, staffing and scheduling. OTFF will not receive a copy of my application, will have no control over whether I receive an interview and/or am ultimately hired, does not control and is not responsible for the employment policies and practices of independent franchisees, and does not employ independent franchisee’s employees. If I am hired to work at an independent franchisee’s studio, the independent franchisee, and not OTFF, will be my employer. By submitting my application and resume, I am confirming that I am agreeing and consenting to the foregoing.

Orangetheory values your privacy, so we want to keep you informed as to how your personal information is handled. With respect to the personal information you provided in this application, that information will be submitted directly to the independent franchisee, who is solely responsible for all privacy and data protection matters related to their studio. For any inquiries regarding how the independent franchisee may collect and process your personal information, please refer to that franchisee’s privacy policy or contact them directly. For all other information about how the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF), may collect and process personal information, please refer to this policy .