ABOUT OUTLYR
Outlyr is a global leader in sport & entertainment, specializing in event production, corporate consulting and activation & experiences, partnering with global companies to create world-class events and meaningful programming.
At Outlyr, we're in the business of crafting unforgettable experiences that make jaws drop and hearts race. We’re a team of Outliers - trailblazers who blend creativity and strategy, harnessing the pulse of sports and entertainment to deliver experiences that are as electrifying as a game-winning goal or a 60-foot eagle putt.
Here, we don’t just think outside the box; we’ve thrown the box away. Our clients are the stars of the show, and we're the backstage wizards making sure their brands and events shine brighter than ever. If you’re passionate about transforming vision into compelling activation and thrive in an environment where no idea is too wild, then Outlyr is where you want to be.
Ready to build strong relationships, create innovative experiences and exceed all expectations? Dive in to discover what it means to be an Outlyr team member!
OVERVIEW | Senior Director, Partnerships & Sales
The Senior Director, Partnerships & Sales position is responsible for overseeing and driving revenue through the sale of tournament assets to include but not limited to sponsorships, hospitality, Pro-Am participation, and experiential partnerships for Outlyr with a primary focus on the JM Eagle LA Championship and the Fir Hills Seri Pak Championship LA Open (Official LPGA Tour events).
RESPONSIBILITIES + DUTIES
- Oversee the annual sales cycle of the JM Eagle LA Championship and the Fir Hills Seri Pak Championship LA Open.
- Work closely with direct reports, the tournament teams and host sites to develop tournament sales products, pricing and revenue goals.
- Develop and execute the delivery and presentation of all sales collateral.
- Manage the creation of sales presentations by identifying the objectives of brands and providing best-in-class solutions.
- Develop, research, and execute an extensive and efficient prospect outreach strategy in southern California with the goal of generating meetings with key decision makers and closing deals.
- Drive significant revenue through the sale of the sponsorships, hospitality, Pro-Am events and experiential partnerships.
- Cultivate and steward strong relationships with senior decision-makers and community leaders that lead to renewals and growth over time.
- Assist with the development and execution of contracts and collection of accounts receivables.
- Show accountability through diligent pipeline tracking and reporting and budget management.
- Lead the planning and implementation of activation plans for all sponsors.
- Opportunity to solicit and secure partnerships at other Outlyr events / programs.
- Assist with other functions as requested.
QUALIFICATIONS
- Proven track record of measurable success in sales including a minimum of 8-10 years in partnership sales experience.
- Knowledge and experience in negotiating partnerships and administering contracts.
- Excellent verbal, written communication, collaboration, and presentation skills.
- Significant knowledge of the golf industry and the Los Angeles market place.
- MS Office and Sponsor United proficiency preferred.
- Strong negotiating, problem solving and analytical skills.
- Ability and flexibility for weekend/holiday work as needed.
- Must be available to work full time in the Los Angeles, CA market.
- Willingness to travel up to 25% for support in other markets.
ADDITIONAL INFORMATION
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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