Marketing Cloud Consultant (HAPI Project)
Department: HAPI
Employment Type: Full Time
Location: USA
Description
Hapi (Data Travel, LLC) specializes in data integration for hospitality companies and Hospitality CRM with a suite of solutions based on Salesforce called Hapi Guest.
We are looking for a Marketing Cloud Consultant to work on the implementation of Hapi Guest for Marketing Cloud for various hotel companies. This position requires a good level of autonomy and the ability to interact with customers (hotel company marketing teams and technical teams).
The ideal candidate should be comfortable with both standard implementation tasks that have clearly defined requirements and developing new solutions or custom logic for unique requests. A creative mindset and eagerness to build new features, processes, and logic are highly valued, as the role involves balancing routine implementation work with more complex, custom development challenges.
This position will play a key role in meeting our customer expectations. There are no strict geographical requirements for this position; however, working hours will be based within a US Time Zone (EST, CST, MST, or PST).
Key Responsibilities
- Lead and participate in the implementation of the Hapi Guest for Marketing Cloud App for clients, based on the client provided requirements.
- Listen to client requests and help them implement solutions to meet their needs.
- Respond to customer queries, identify customer needs in a timely manner, and troubleshoot reported issues.
- Provide training, actively promote user adoption of Marketing Cloud, and support to end-users.
- Stay up-to-date on the latest Salesforce releases and best practices.
- Participate in Project Team meetings.
- Update Project Management systems.
- Embody our core values:
- Do The Right Thing - We stand by our commitments and values.
- Ever Improving - We acknowledge our failures and strive to grow from them.
- Find a Better Way - We use ingenuity to build enterprise value.
- Together We Win - Success for the company is built on success for the team and customers.
- Other tasks as required for the function.
Skills, Knowledge and Expertise
Required
- At least 3 years’ experience working hands-on in Marketing Cloud implementations ideally involving integrations with Salesforce core and other platforms.
- Strong understanding of Marketing Cloud functionality and related concepts, including but not limited to:
- MC Assets & Org Structure Decisions & Best Practices, Business Unit Configuration, IP Warming, “Getting Started” with Marketing Cloud, and working with Marketing Cloud Connect.
- Proficiency with Marketing Cloud Studios and Builders, most importantly Email Studio, Content Builder, Journey Builder, and Automation Studio
- Build/deliver solutions in Email Studio/Assist clients & their marketing agencies in standing up their creative.
- Dynamic Content / Personalization Strings.
- Expert in SQLs and Automations.
- Experience building Data Models from scratch and expanding them.
- Experience working with Data Views and Reporting.
- Excellent oral and written communication skills in English.
- Excellent problem-solving and communication skills.
- Ability to work independently and as part of a team.
- Be organized, highly disciplined, and self-motivated.
- Communicate and coordinate effectively with clients, stakeholders, and team members over chat, email, and video calls.
- Manage time effectively and meet work performance and/or productivity levels while teleworking.
Preferred
- Salesforce Certified Marketing Cloud Consultant.
- Salesforce Certified Marketing Cloud Email Specialist.
- Salesforce Marketing Cloud Administrator Certification.
- Hands-on Marketing Cloud Administrator experience.
- Proficiency with Cloud Pages.
- Proficiency with Einstein Features in Marketing Cloud Engagement.
- Understanding of digital marketing KPIs, such as email marketing, PPC and other marketing conversion metrics.
- Experience with Mobile Studio.
- Hotel/Hospitality (or related industry) marketing experience.
Benefits
- Health, Dental, Vision.
- 401K Match.
- Unlimited PTO.
- Office spaces in Chicago and Baltimore.
- Hybrid or Remote work possibility.