Oversee an analytics program, including tagging maintenance, data collection, cross-channel data integration, reporting + Insights, dashboards, data visualization, data mining, predictive analytics, audience measurement, brand and competitive intelligence, site surveys.Work collaboratively with business leaders to assess business needs and solutions, and implement a strategy for improving the reporting, analytic and dashboard systems.Oversee the creation and hands-on development of monitoring, reporting and data discovery solutions using Qlikview, SSRS, SQL and SSIS.Pro-actively work with operations management to develop an understanding of business process and conceptualize dashboards, scorecards, and KPI development.Accountable for accurate and timely execution of ad-hoc, routine, and project oriented metric and reporting needs of the business.Establish short-term and long-term metrics and goals for the department, including defining and enforcing data standards, governance and best practices by supporting the review and approval of data definitions and business rules.Continually evaluate rationalization of reporting to identify redundancies, development of automated solutions, and identify efficiencies to minimize manual processes.Partner with IT to build environment for a team to perform analyses such as: advertising performance analysis, website analytics, customer segmentation, survey design and analysis, ROI modeling, lifetime value analysis, cross channel analysis, media mix analysis and brand research.Work with marketing channel managers to design marketing test programs and measure KPIs for off-line and on-line marketing programs (including extensive web analytics).Hands on experience with analytical, business intelligence and visualization (preferably Tableau) tools is requiredMinimum Qualifications:Bachelors Degree or equivalent experienceExcellent programming skills in SQLComfortable working with large data setsExperience with website, mobile and social analyticsAbility to set goals and priorities for a team of Marketing Analysts Experience with website analytics tools Experience with implementing web analytics (Tagging, TMS, JavaScript)Experience with setting up website testing and campaign optimization (A/B, Multi-variate)Preferred Qualifications:Demonstrated high competency in project management and the execution of multiple large projects, including managing resources across multiple projects to meet goals Experience with digital analytics and measurement tools, such as Google Analytics, Tealium Tag Management, Salesforce CloudStrong communication and executive presentation skills and ability to communicate well to both technical and business audiencesWE ARE AN EQUAL OPPORTUNITY EMPLOYER. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, race, color, religion, gender, gender identity, sexual orientation, national origin, age, genetic information, military or veteran status, marital status, mental or physical disability or any other protected Federal, State/Province or Local status unrelated to the performance of the work involved.