Growth Marketing Manager

Eko is an e-commerce startup that helps brands like Walmart, Lego, Caraway, and Mattel optimize their product galleries with interactive videos and advanced analytics. Our platform transforms shopping into an interactive experience, bringing products to life like never before.

As we embark on our next phase of expansion, we are seeking a dynamic Growth Marketing Manager who thrives in dynamic, "figure-it-out-as-we-go" environments. You will drive our lead generation through paid campaigns and help us grow. This role is a unique opportunity to have a massive impact on our go-to-market (GTM) strategy.

Your Impact:

1. Lead Generation : Plan, execute, and optimize paid campaigns across social media (LinkedIn, Instagram), Google Ads, and other digital platforms to drive high-quality leads.
2. Performance Optimization: Monitor and analyze campaign performance, using data-driven insights to optimize targeting, bidding, and ad creatives for maximum ROI.
3. PPC Management : Take a hands-on approach to managing pay-per-click (PPC) campaigns, ensuring they are efficient, targeted, and delivering strong ROI.
4. Budget Management : Manage budgets for paid media campaigns, ensuring efficient allocation of resources and tracking expenditures.
5. Campaign Strategy & Execution : Build and manage end-to-end campaigns with a hands-on approach, ensuring alignment with business objectives.
6. Market Research : Stay updated on industry trends, competitor strategies, and emerging digital marketing technologies to maintain a competitive edge.
7. A/B Testing : Conduct A/B tests to optimize performance and improve conversion rates.
8. Analytics & Reporting : Analyze campaign data to track performance, identify trends, and make data-driven decisions for future growth.
9. Collaboration : Work closely with the creative team to develop engaging ad copy and visuals that align with brand messaging and resonate with target audiences.

About You:

1. 3+ years of direct, hands-on experience running successful paid campaigns across platforms like LinkedIn, Instagram, and Google Ads, with a specific focus on PPC.
2. Experience in B2B marketing with a focus on lead generation, preferably with e-commerce experience, targeting SMB and enterprise brands.
3. Strong analytical skills with experience in A/B testing and performance optimization.
4. Ability to think strategically while executing campaigns.
5. Excellent communication skills and a collaborative mindset.
6. Ability to work in a dynamic and changing environment.

Benefits:

• Stock options
• Hybrid model
• 401K
• Unlimited PTO
• Premium health insurance
• Mental Health and Wellness Resources