Company Description
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.
Job Description
What You’ll Do:
The Media Analyst, Digital Investment will work cross-functionally with internal teams and vendors to develop and execute media buys for one of our clients. The ideal candidate for this position is an agile, proactive, team player who is curious and open to the changing face of media buying through technological advancement.
This is a collaborative and connected team dedicated to great client service as well as fostering an environment for professional growth for their team members.
Responsibilities:
Steward campaigns, which includes daily campaign activation, management, optimization and post-campaign reporting with the ability to handle multiple campaigns simultaneously
Audience targeting on campaigns and assist on custom content programs
Budget management: own budgets and optimize spend evenly throughout the campaign
Vendor management: support on client presentations and other client-facing deliverables
Collaborate with internal teams and vendor partners to successfully execute campaigns
Manage tactical planning work to issue RFP’s, select media vehicles, mapping and negotiating using various planning platforms
Generate and deliver various media reporting to account teams and internal finance teams both on scheduled and ad hoc basis
Assist with campaign set up and execution including order letters, specs, creative rotation and billing documentation
Assist with daily client communication (email, calls, and multiple status per week)
Negotiate with various vendors
Qualifications
Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
1 to 2 years of media buying/investment experience
Understanding of multiple media channels
Strong verbal and written communication skills
Excellent Microsoft Office skills; PowerPoint and advanced Excel
Strong time management and quantitative skills, including analytical abilities and math proficiency
Ability to work independently and in a team setting while effectively managing priorities
Experience utilizing various media buying tools
Additional Information
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.